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daag achche hain- Case study

daag achche hain- Case study

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Published by kisan_comp
A case study on Surf excel ad- Daag ache hain
A case study on Surf excel ad- Daag ache hain

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Published by: kisan_comp on Sep 22, 2009
Copyright:Attribution Non-commercial

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08/04/2013

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Daagacchehain
Analysisof thepopular adfrom  SURF EXCELwhich hascaughtthe public’s imagination
 
 
What makes this ad
 cool?
Out-of-the-box clutter breakingcampaignClassic way of using kids to promote anadult brandUses the power of big idea.Reflects a major shift in the pattern ofmarketing in the recent years.Popular brand connect initiatives
 
 
Creativedissection
Based on the powerful insight thatchildren love to emulate adultsAlong with the powerful yet subtlemessage, it educates the consumerWe are there, don’t worry, Go aheadand let your hair down.
 
Enhances curiosity among first timewatchers by displaying the pack at theend.

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Excellent. No words to describe it. Can you pl send me this presentation to sreedevi.nair13@gmail.com ??
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