Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
17Activity
0 of .
Results for:
No results containing your search query
P. 1
Whitepaper Value Innovation: grab the (hidden) profit

Whitepaper Value Innovation: grab the (hidden) profit

Ratings: (0)|Views: 5,349|Likes:
Published by mikevermeer
A lot of of Innovating leaders see their programs skipped. Often due to the fact they are not able to reveal the value that is involved, including the organizational multiplier-effect.

Author Mike Vermeer is partner of:
www.novactum.com
www.vgrip.co.uk

A lot of of Innovating leaders see their programs skipped. Often due to the fact they are not able to reveal the value that is involved, including the organizational multiplier-effect.

Author Mike Vermeer is partner of:
www.novactum.com
www.vgrip.co.uk

More info:

Published by: mikevermeer on Sep 22, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/26/2014

pdf

text

original

 
Mike M.A.J. Vermeer
WALKING THE VALUE INNOVATION LANE: A CONCEPTUEL FRAMEWORK
“All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.”
Arthur Schopenhauer (German philosopher 1788 – 1860)
This paper is submitted in partial fulfilment of the requirements for the Masters of Marketing (MM) degree at the TiasNimbas Business School, Tilburg, the Netherlands, November 2008. Version: 1.1 Wordcount: 10.830
 
 
 i
EXECUTIVE SUMMARY
Value Innovation focuses on utility, price, and cost positions, to create and capture new demand and to focus on the bigger picture, not only the numbers. Looking at the famous
 Blue Ocean Strategy,
 we find a visionary roadmap for uncontested markets. The ultimate innovation of value one might say. But at what price? To focus on the quest for giant Value Innovation, can lead to neglecting the here and now competition as well as putting at risk  present turnover and profit. Reality shows that it is not only a very hard and risk full enterprise to develop a Blue Ocean  but also that there is no structured method to find value oases in the innovation desert by method. The purpose of this paper is to show that the main obstacles are found within the  boundaries of unwritten industry guidelines and cultural aspects within organizations. Existing management, institutional and social contexts are the greatest hurdles to overcome. An online questionnaire was conducted with senior managers of 21 prominent companies. These are known for their innovation capacity within their field, in order to obtain their expert opinions on Value Innovation and gain insight into their methods to embrace and embed Value Innovation in a structured basis. The research shows that there still remains much to be done as we are confronted with aspects regarding defining Value Innovation goals at a corporate level, identifying the types of innovative projects, undertaking and evaluating these projects for chances, risks and impacts and its implementation. Most, if not all, interviewed companies, are not maximizing their  potential due to a limited mindset and also by not treating this area as an strategically and integral part of business. The researcher concludes with the Value Innovation Capacity Framework, a conceptual roadmap that can be walked to embrace the Value Innovation as a companies’ Key Performance Indicator.
 
 ii
TABLE OF CONTENTS
 Executive Summary i Table of Contents ii Acknowledgement iv Abstract iv About the author iv Keywords v List of Figures v List of Tables v List of Abbreviations v
CHAPTER 1: INTRODUCTION
…………………………………………….…..7
1.1 AN INTRODUCTION OF VALUE INNOVATION…………………7 1.2 PROBLEM DEFINITION……………………………………………..7 1.3 RESEARCH OBJECTIVE…………………………………………….8 1.4 THEORETICAL FRAMEWORK……………………………………..8 1.5 RESEARCH QUESTIONS……………………………………………8 1.6 RESEARCH METHODOLOGY……………………………………...9 1.7 THESIS STRUCTURE……………………………………………….10
CHAPTER 2: LITERATURE REVIEW………………………………..10
2.1
 
INTRODUCTION TO INNOVATION………………………………10 2.2 THE PURPOSE OF STRATEGIC INNOVATION………………….13 2.3 INNOVATIVE CORPORATE STRATEGIES………………………14 2.4 BLUE OCEAN: STRATEGY OR PHILOSOPHY?……..……….….17 2.5 A FEW VALUE INNOVATION PRACTICES………...……………22 2.6 GAP IN STUDY……………………………………………...............23 2.7 METHODOLOGICAL APPROACH TO DEVELOPING, IMPLEMENTING AND MEASURING STRATEGIES…………... 24
CHAPTER 3: THEORETICAL FRAMEWORK AND RESEARCH METHODOLOGY…………………………………….....33
 

Activity (17)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
nejaterk liked this
RiyazRobotics liked this
agungh liked this
Abhishek Dubey liked this
Dipankar Ghosh liked this
ananth999 liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->