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Table Of Contents

Objetivos de la asignación de precios
Precios basados en el análisis marginal
El papel de la promoción en el marketing
Comunicación integrada de marketing
Naturaleza de las ventas personales
Planeación estratégica de la empresa
Planeación estratégica de marketing
Planeación estratégica del marketing
Seguimiento cabal de la posventa
Análisis de costos de marketing
Notas y referencias
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Fundamentos de Marketing Stanton 14edi

Fundamentos de Marketing Stanton 14edi

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Published by: JuanKrlos Alvarez Merelo on Jan 19, 2014
Copyright:Attribution Non-commercial

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03/12/2014

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