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SMITHFIELD, RHODE ISLAND, USA — September 14, 2009 — Howard Leight® today
formally introduced HearForever™, a major initiative aimed to raise awareness of the
dangers, risks and consequences of noise-induced hearing loss (NIHL) at work and at home.
“Noise-induced hearing loss is one of the world’s most permanent and preventable
occupational diseases,” said Renee S. Bessette, COHC, Marketing Manager for Howard
Leight/Sperian Hearing Protection, LLC. “The goal of HearForever is to spark fresh
consciousness and immediate action about NIHL among people from all walks of life.”
“The founding of the HearForever initiative—along with the considerable resources and
investment dedicated to it and related outreach efforts—represents Howard Leight’s 30-
year-long commitment to preventing occupational hearing loss by introducing innovative
new hearing protection technology and products and promoting progressive Hearing
Conservation Programs," Bessette said.
The ad series addresses the connections between human interactions and hearing loss
through thought-provoking images that question, inspire and empower people to make
healthy hearing decisions as part of everyday life.
”Over the years, we’ve met thousands of people all over the world who have shared their
own personal stories, questions and comments about hearing loss,” said Bessette. “We aim
to connect those involved with Hearing Conservation and hearing loss prevention activities,
to share their challenges and success stories, and ultimately inspire others.”
“The HearForever initiative is especially timely given the proposed EPA rule change affecting
the Noise Reduction Rating (NRR) for hearing protection products, testing and usage. These
impending changes will create many questions among users and purchasers of hearing
products. The HearForever microsite will be an extensive educational portal that will answer
these questions,” Bessette said.
Additional HearForever actions include Hearing Conservation seminar tours in the United
States in September and October. The seminar will include the distribution of materials
including free motivational posters, educational tools, and other outreach activities. More
information on these activities can be found on www.hearforever.org.
Note to Editors:
• Press contacts:
o Don Goncalves, Tiziani Whitmyre, 781-793-9380, dgoncalves@tizinc.com
o Jennifer Guimond, Tiziani Whitmyre, 781-793-9380, jguimond@tizinc.com
• Download high resolution photos for publication from: http://bit.ly/4yf9X1