Ian VecmanisThe Vancouver Copywriter's RealEstate Lead Generating Guide

A short course on creating a “Robot Salesman” to create new customersfor you every day for the rest of your life.Welcome to an elite club, that few (

any) real estate agents in your areaknow. Here are the

real

, honest to god secrets of generating leadswithout cold calling, begging or buying leads that have been sucked dryfrom a list broker.This is going to be the most useful message you read in your career as areal estate agent. I’m going to show you a tool and psychologicalmarketing tactics that work like crazy to create customers for you. Theyare dirt cheap...and the only people who are using them are top producers.Here’s my story on how I discovered this:I’m a computer engineer. I graduated 4 years ago and I had a crazy ideafor an invention. Before I built my invention I went on a journeystruggling to learn how to sell...and how to market. Being tech savvy Idiscovered some internet and email marketing tools, and some old schoolsales psychology.My tuition at university cost me $17,500. I went on to spend that muchmoney on marketing, writing sales pitches and salesmanship. After finetuning, failing miserably and having successes. I become an expert atLead Generation And Turning A Lead Into Sale without anyone touchinga phone!And in the report I’m going to show you exactly how to do it in thisletter, and you can realistically become a top producing real estate agentif you pay attention.

What it takes to get a new client!

Listen: According to a world famous marketer named “Jay Abraham”(he charges $5,000 per hour for his consulting time) it takes 7 – 9contacts with a lead before they are open to talking with you.Do you follow up with people 7 or 9 times?

Probably not. I never did, it was too much work. I’m lazy and not likelyto change. However I did discover a tool that automates this process for you.Remember this is a tool. Like a weapon you can use it for good...or bad.The results you get entirely come from the philosophy behind it.Here we go:This is a crash course in lead generation for real estate agents,

with atwist

. This is something you probably have never heard before, and I promise it will change your career if you take it to heart. I’m talkingabout ending cold calling. Having a limitless supply of new clients whowant to work with you...and ONLY YOU.First...

The one thing you must do to, NEVERstruggle for clients again

Yesterday I was downtown looking for a place to grab a beer. We walked by one restaurant and the sign said “Cold Pitcher of beer $14.95”.We kept going.We came across another sign that said “Cold Pitcher of domestic beer,$14.95”.We kept going.We came across another sign that said “Cold Pitcher of beer and aCanucks T-shirt, $14.95”.Bam! We went in to get our T-Shirt. In business you must being offeringsome sort of service above and beyond what anyone else is doing. Thisis true in real estate, life insurance, computer sales etc. If you can clearlyexplain how you can serve someone better you stand a good chance atmaking a sale. This is often called a Unique Sales Proposition or U.S.P.Let me give you a real life example:If I was going to open a fast food restaurant and compete againstMcDonalds here is how I would “position” myself.It just grosses me out when the guy slapping the burgers together is somegreasy-haired punk who thinks it’s cool to spit in the food. There is asegment of the market who agrees with me so here is my U.S.P ->

“Best-grade hamburger grilled by owner-chef when you order, delivered hot and ready-to-eat in 2 minutes or it’s free”.

That is unique and full of beneficial reasons to choose that restaurant.

Success Secrets of the Top Real EstateAgentsIn The World

During my early studies of real street-savvy marketing, I came across theU.S.P’s of the top real estate agents in the world. I dug them out andhere are a few of them. You have to get one down or you nothing I saywill work for you. This is the big reason to choose you over another agent. Get one or forever be a commodity.“I’ll sell your home in 45 days or I’ll buy it myself at listing price”“I specialize is buying $400,000 homes for $320,000, here is how”“I find under-utilized, foreclosed, income producing properties you can buy with just $10,000 down”“If you have paid $800 or more in rent for the past year, I can get you a$300,000 home in the next two weeks for no money down”You get the idea?A short simple benefit packed message. The idea now is create a giant pool of people hungry for that unique sales proposition.Here’s how we go about doing that.Let’s think fishing. The most useful and profitable business asset anyonecan have is a giant pond full of people who want to buy what you areselling. Let’s say it’s people who want to buy a home in Vancouver.How do you create this list?Certainly not by combing the yellow pages.Certainly not by cold calling every house in the neighbourhood you arecanvassing. No...No...No.You are going to sprinkle bait. Bait only a person who wants buy realestate in Vancouver will nibble on.Listen: Most real estate agents are trying to dig a basement with ashovel. What they need to use is a

bulldozer

. Here is the “bulldozer” of lead generation.

Lead Generation Secret Revealed

The easiest way to generate leads is with information. Hard to find,useful information. The secret sauce to lead generation is this. Everyonelooking to solve a problem or buy something look for information firston how to make a correct decision! They are not looking for a real estate