SCOTT LOVINGOOD

467 County Road 135 Riceville TN 37370 (423) 920-7787

EDUCATION

Tennessee Technological University

BS Chemical Engineering 1993

Eckerd College

Leadership Development Program40+ Hours ongoing education annually focused on marketing, SEO, processimprovement, general management, financial analysis, lean manufacturing,and innovation

EXECUTIVE SUMMARY

Proven experience in management utilizing classical marketing skills, SEOand Web 2.0, product development methodologies, product and projectmanagement, financial and market analysis, strategic marketing, and generalmanagement. Exceeded expectations in every position as seen by consistentpromotions to greater responsibility. Analytical and take charge nature allowsfor easy transitions through multiple types of projects. Overall businessknowledge creates a focus on developing and optimizing sustainableprofitable processes

EXPERIENCE – by Skill group

1.Strategic Marketing

– 8 Yearsa.Led multiple strategic planning sessions for business units with sales upto $200 millioni.Used classical marketing techniques to conduct market researchand analysis in multiple market spacesii.Utilized financial analysis and project valuation methodologies todetermine most profitable projects to pursueiii.Used NDA to evaluate existing technologies to develop newproductsiv.Used market segmentation to determine most profitable avenueof new product launchb.Developed and executed branding strategy for $80 million business unitc.Used project planning skills to evaluate and execute a $1 million capitalproject to reduce the value chain stream and capture more margininternallyd.Utilized online databases for market research, intellectual propertysearches, competitive analysise.Completed financial and strategic analysis of competitors, suppliers andcustomers to identify potential opportunities for growthf.Conducted SEO for small businesses utilizing Google Analytics for feedback. Achieved several #1 Google placements for specific searchterms

2.Product Development

– 4 Yearsa.Applied research on new fibers, chemicals and dyestuffs for up to 20business units and 5 manufacturing locationsb.Utilized Stagegate process to develop and commercialize productsworking jointly with customers, R&D, and manufacturingi.Developed products to reproduce existing competitive productsfor sales in excess of $2 million annuallyii.Co-invented and commercialized patent pending product withunique characteristics for sales over $10 million at a significantlyhigher gross margin than standard products in the marketiii.Developed incrementally improved products to maintain andgrow existing account from $40 million to over $80 million in 5yearsc.Reviewed competitive patents to determine new areas for developmentd.Led project funded by government grant to analyze practicalapplications of antimicrobial chemistries in real world militaryapplications

3.Product Management

– 6 Yearsa.Utilized activity based costing, lean methodology, data analysis andfinancial analysis to develop and drive cost reduction projects acrossmultiple manufacturing locationsi.35% reduction in manufacturing SKUsii.$1.8 million annual savingsiii.Significant inventory and cycle time reduction between internalmanufacturing and customer locationsb.Coordinated cross functional teams that included R&D, internallymanufacturing and business teams to develop significant step changeimprovements in consistency and cost. Created switching costs atcustomer to capture more value.c.Significant contributor of team that created a business turnaround froma loss of over $20 million dollars to a profit of $7 million in less than 3years.d.Launched 2 new products with sales greater than $2 million

4.Manufacturing

– 6 Yearsa.2 Manufacturing plant locations with multiple processes bothcontinuous and batch. 1 Corporate lab manufacturing locationb.Utilized standard process improvement methodologies to lower cost,improve quality and reduce variation.i.Doubled processing speeds of 40% of products whilemaintaining all quality parametersii.Eliminated rework process through retraining and standardizingprocessesiii.Developed and implemented SPC on critical operatingparameters and correlated to critical quality metrics

iv.Improved initial lab submit by 50%c.Write procedures for ISO9001 for both locationsd.Facilitated 25 production associates in plantse.Managed 26 production associates in labf.Mentored younger process engineersg.Scaled up multiple products and implemented one proprietary processfrom start up to complete adoption by customersh.Provided technical support and troubleshooting to customers and plants

EXPERIENCE – By Date and position

The Wealth Squad Inc – Market Development CEO January 2009- Present

Utilized Social media, Web 2.0 sites, SEO, Google analytics and other techniques in small business marketing program. Achieved #1 Googleplacement for several key words.

Propex Inc - Marketing Marketing Manager – April 2006- April 2008

Drove strategic marketing process to maintain core business and expandgrowth business segments. Completed in depth market and financialanalysis on $1 million capital project to simplify value chain and captureadditional margin. Project was successfully completed under budget andahead of schedule. Created monthly economic forecasts used in demandplanning process. Tracked and analyzed import shipments to identify areasof threat.

Milliken & Company – Business Development Market Analyst and Planner – August 2004- April 2006

Evaluated market opportunities requiring the use of antimicrobialtechnologies. Evaluated market opportunities in healthcare, building mold,food services and odor control. Participate in IP and technology reviews onavailable chemistries to achieve the desired antimicrobial/antifungalproperties while meeting EPA requirements. Launched product indermatological market.

Milliken & Company – Uniform Apparel FabricsProduct Management Improvement Leader - July 2002 – August 2004

Developed and implemented business strategies to improve profitability byanalyzing manufacturing processes on existing products and drivingimprovement teams. Projects for cost reduction to save over $1M per year.Developed systems to automate and speed analysis. Commercializedpatent pending product for profitable growth that generate $10M in newbillings at significant profit. Co-inventor on patent.