Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
14Activity
P. 1
Potential of Post Office as a Distribution Channel

Potential of Post Office as a Distribution Channel

Ratings: (0)|Views: 412 |Likes:
Published by anil_angl

More info:

Categories:Types, Brochures
Published by: anil_angl on Sep 23, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

10/20/2011

pdf

text

original

 
PROJECT REPORTON“THE POTENTIAL OF POST OFFICESAS A DISTRIBUTION CHANNEL”FOR PROJECT WORK DONE BYNIRMAL J(BATCH OF 2005)
 
Under the guidance of Mr. RamithTeam leader Bancassurance and Alliances DivisionICICI Prudential Life Insurance Company LtdBangalore
.
 
 
 
ACKNOWLEDGEMENTS
I would like to thank 
Mr. Ramith, Team Leader
for his direction, assistance, and guidance.His recommendations and suggestions have been invaluable for the project. I also wish to thank 
Ms. Beena Thomas, Sales Manager
, who has given me an opportunity to work with ICICIPrudential Life Insurance Company Ltd, Bangalore. Thanks are also due to all the
BancassuranceOfficers
of the five post offices for their assistance.My special thanks to
Mr.Y.Lakshman Kumar
and the placement committee members for getting me this Project. I am indebted to
Director Prof. Sankaran
and all the
Faculty Members
for their invaluable academic support throughout the first year, which was really helpful for me insuccessfully completing this project. Regards, Nirmal JBatch of 2005Bharathidasan Institute of Management, Trichy
(Nirmal J) (Batch 2003 – 2005) (Bharathidasan Institute of Management - Trichy)
2
 
 
TABLE OF CONTENTSTABLE OF CONTENTSChapterChapterPage NumberPage Number
Introduction4Executive Summary... 5Insurance Industry – Global Scenario………………………………………… 6Indian Insurance Industry…………………………………………………….. 9Industry Players.12Growth Potential14About ICICI Prudential Life Insurance Company Ltd..17Product Portfolio17Delivery Channels..19Project Objective20Approach To The Problem21Questionnaire Preparation..45Sampling And Pre-Testing The Questionnaire..46Field Work And Data Collection46Data Analysis..47Interpretation And Findings..58Recommendations.61Limitations.62Conclusion.63Annexure65Bibliography..67
(Nirmal J) (Batch 2003 – 2005) (Bharathidasan Institute of Management - Trichy)
3

Activity (14)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Hiteshmalho liked this
ranjeetkumar23 liked this
rakeshrakesh1 liked this
rakeshrakesh1 liked this
9870050214 liked this
Ajay Verma liked this
Ajay Verma liked this
antomio liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->