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New Media & Social Change: How Nonprofits are Using Web-based Technologies to Reach Their Goals

New Media & Social Change: How Nonprofits are Using Web-based Technologies to Reach Their Goals

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Published by nelsonjs
A new Hatcher Group report reveals how nonprofits are using new media technologies to advance social change. Based on interviews and a 70-question online survey of 30 nonprofits working on state-level advocacy issues, “New Media & Social Change: How Nonprofits are Using Web-based Technologies to Reach Their Goals” shows what new media tools are being used and how, what’s working -- and what’s not. The report offers advice and resources to help nonprofits use these increasingly important technologies to successfully promote their agendas. It’s must reading for organizations looking to make a difference, and their funders.
A new Hatcher Group report reveals how nonprofits are using new media technologies to advance social change. Based on interviews and a 70-question online survey of 30 nonprofits working on state-level advocacy issues, “New Media & Social Change: How Nonprofits are Using Web-based Technologies to Reach Their Goals” shows what new media tools are being used and how, what’s working -- and what’s not. The report offers advice and resources to help nonprofits use these increasingly important technologies to successfully promote their agendas. It’s must reading for organizations looking to make a difference, and their funders.

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Published by: nelsonjs on Sep 23, 2009
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10/22/2013

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How Nonprofits are Using Web-based Technologies to Reach their Goals
New Media & Social Change
How Nonprofits are Using Web-based Technologies to Reach their Goals
A Product of The Hatcher Group
 
About the Hatcher Group
The Hatcher Group is a full-service communications and public policy firm dedicatedto advancing social change by helping nonprofits communicate effectively with pol-icymakers, media and the public. We work with major national foundations, researchinstitutions, national and regional coalitions, government agencies and numerous other nonprofit organizations. Located just outside Washington, D.C., The Hatcher Group provides communications services that help national and international clients: buildstrong communities; improve the lives of low-income families, immigrants and at-risk youth; strengthen edu-cation and early learning; encourage environmental responsibility; and advance the cause of human rights,democracy and social justice.
About the Author
Josh Nelson is a blogger, activist and new media consultant in the Washington, D.C. area. Josh joined TheHatcher Group as new media manager in March 2008 and has worked with dozens of nonprofits to develop andhone their Internet outreach strategies. Prior to joining The Hatcher Group, Josh served as the online grassrootscoordinator for the National Wildlife Federation, where he managed regional and statewide online advocacy programs. Josh holds a bachelor’s degree in interdisciplinary studies with a concentration in political scienceand interactive media studies from Miami University in Ohio, where he wrote his thesis on the role of theInternet in the electoral process.
About the Report
This report was made possible by generous support from the Charles Stewart Mott Foundation. Additional lo-gistical support was provided by Chaz Kelsh, Keri Fulton, Janet Hodur, Shannon Spillane and Michelle Bazieat the Center on Budget and Policy Priorities. Their ideas and insights greatly enriched both the initial surveyand the report itself.The report relies heavily on the staff members at the 30 nonprofit organizations who completed the survey andresponded to questions. Their willingness to share their experiences using new media is much appreciated.
Fall 2009
 
New MediaTABLE OFCONTENTS
56101416171819
IntroductionBlogging&OutreachtoBloggersFacebook TwitterSocialNewsConclusionResourcesEndnotes
and Social Change
are Using Web-based Technologiesto Reach their GoalsHow Nonprofits
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