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Y3 Q1 - Quarterly evaluation report (October-December 2013)

Y3 Q1 - Quarterly evaluation report (October-December 2013)

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Published by Open Briefing
Quarterly evaluation report from Open Briefing (United Kingdom, 21 January 2014).
Quarterly evaluation report from Open Briefing (United Kingdom, 21 January 2014).

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Published by: Open Briefing on Jan 21, 2014
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01/21/2014

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Open Briefing |
1
 
Quarterly evaluation report
 Y3Q1: October-December 2013 Higligt!
 
Open Briefing !ecure" t#o grant! #ort $%&000 in total'
 
Open Briefing publi!e" te mo!t publication! in any (uarter !ince #e launce" )21*'
 
Open Briefing receive" coverage in five international me"ia outlet!'
 
+e reace" our fir!t intelligence an" capacity-!aring agreement #it an intelligence an" ri!, con!ultancy'
 
+e launce" te Open Briefing blog'
 
+e rever!e" te "eclining tren" in #eb!ite vi!itor number!& #it a !ignificant increa!e on te previou! (uarter'
 
e Open Briefing mar,eting !trategy an" action plan #ere complete"& rea"y for implementation over 201%'
 
.rogre!! #a! ma"e on !i/ out of 10 obective! in te la!t (uarter& an" overall #e are on target #it !i/ of our obective!'
Table 1.
ummary of progre!! acieve" to "ate again!t eac !tage 2 obective'
Objective % of target achieved Progress over last quarter On target?
e!pon" to
100
 intelligence re(uirement! from civil !ociety organi!ation! 14
-
 
X
5a,e
six
 !ignificant intervention! in ,ey peace an" !ecurity "ebate! 334
-
 
X
 
6ttain
3,000
 !ub!criber! in total 74
 
 
6ttract
,000
 uni(ue vi!itor! a mont to te Open Briefing #eb!ite %4
 
 
eceive
1!
 me"ia mention! 24
 
 
6cieve an average online influence !core of
"0#100
 874
 
 
.ubli!
$0
 Open Briefing publication! 794
 
 
/pan" te team to
3
 member! in total ;4
 
 
ai!e
&1$0,000
 314
 
X
<enerate
$.%
 of income from !ource! oter tan tru!t! an" foun"ation! 224
-
 
X
 
Open Briefing |
!
 
1.
e!pon" to
100
 intelligence re(uirement! from civil !ociety organi!ation!
Open Briefing a! !o far re!pon"e" to
1$
 intelligence re(ue!t! from civil !ociety organi!ation! "uring !tage 2 )14 of target*' ere a! been no cange in ti! !ince la!t (uarter'
!.
5a,e
six
 !ignificant intervention! in ,ey peace an" !ecurity "ebate!
Open Briefing a! !o far ma"e
t'o
!ignificant intervention! in a ,ey !ecurity "ebate "uring !tage 2 )334 of target*' ere a! been no cange in ti! !ince la!t (uarter'
3.
6ttain
3,000
 !ub!criber! in total
Open Briefing a! a total of
1,((
 !ub!criber! to it! e-bulletin& !ocial net#or,!& po"ca!t an" oter output! )74 of target*' i! i! up from 1&%%% !ub!criber! at te en" of te la!t (uarter' Our e-bulletin !till a! te mo!t !ub!criber! )9;1*& follo#e" by #itter )%31*'
)igure 1.
=umber of !ub!criber! to te Open Briefing e-bulletin& !ocial net#or,!& po"ca!t an" oter output!'
.
6ttract
,000
 uni(ue vi!itor! a mont to te Open Briefing #eb!ite
ere #ere an average 1&98% uni(ue montly vi!itor! to te Open Briefing #eb!ite "uring ti! (uarter> up from an average 1&79 vi!itor! "uring te previou! (uarter' e average uni(ue montly vi!itor! over !tage 2 !o far i!
1,$(1
 )%4 of target*'
)igure !.
=umber of uni(ue vi!itor! an" vi!it! to te Open Briefing #eb!ite'
 
0100200300%00700;009008000010001100120013001%0017001;0019001800100200010?12 11?12 12?12 01?13 02?13 03?13 0%?13 07?13 0;?13 09?13 08?13 0?13 10?13 11?13 12?130700100017002000270030003700%000@i!itor!@i!it!
 
Open Briefing |
3
 e previou! tree (uarter! a" !een te number of vi!itor! "rop eac (uarter& !o ti! rever!al of te tren" i! very #elcome' 6ltoug !ignificantly lo#er tan te ig figure! acieve" at te en" of 2012 )a final (uarter average of 2&;0; vi!itor!*& it i! ope" tat our ne# mar,eting !trategy an" action plan #ill furter increa!e te number of #eb!ite vi!itor!' Aentral to ti! !trategy i! pro"ucing more original content an" enancing our !ocial net#or,!& activitie! #ic !eem to be alrea"y "riving more traffic to our #eb!ite'
.
 eceive
1!
 me"ia mention!
Open Briefing receive" five me"ia mention! in ti! (uarter& bringing te total "uring !tage 2 to
11
 )24 of target*:
 
Cntervie# #it Ari! 6bbott of Open Briefing& E5 <lobal a"io& 18 December 2013 )international*'
 
+e!t Aorn#all tin, tan,F! global impre!!ion!&
The Cornishman 
& 31 October 2013 )Gnite" ing"om*'
 
u!!ia! ne/t generation !tealt GA6@! loom large&
Defence Report 
& 22 October 2013 )Gnite" ing"om*'
 
e proliferation of arme" "rone! in !i/ ca!e !tu"ie!: Aina& Cn"ia& Cran& C!rael& u!!ia an" ur,ey& a"io a"icale& 9 October 2013 )Ctaly*'
 
e treat from unmanne" aircraft&
Tin T 
ứ 
& 7 October 2013 )@ietnam*' i! inclu"e" an our long intervie# #it our /ecutive Director& Ari! 6bbott& on E5 <lobal a"io an" an article in te @ietname!e official ne#!paper&
Tin T 
ứ 
& on our arme" "rone! report' .art of our ne# mar,eting !trategy inclu"e! action! "e!igne" to increa!e our profile generally an" #it ,ey ournali!t! an" blogger! !pecifically'
".
6cieve an average online influence !core of
"0#100
 
Open Briefing u!e! a ba!,et of online metric! to mea!ure !ocial me"ia influence an" relative #eb!ite importance' G!ing te!e& our average online influence !core acro!! ti! (uarter #a! 71?100& inclu"ing a <oogle .agean, of 7?10' i! #a! up from %9?100 "uring te previou! (uarter& toug part of ti! increa!e #a! "ue to te e/clu!ion of metric tat a" been ,eeping te figure artificially lo# follo#ing cange! to teir !ervice in eptember 2013' Our current online influence !core i!
1#100
 )874 of target*'
)igure 3.
Open BriefingF! average online influence !core'
0102030%070;010?12 11?12 12?12 01?13 02?13 03?13 0%?13 07?13 0;?13 09?13 08?13 0?13 10?13 11?13 12?13

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