Social Media Conference

Friday, June 5, 2009

Presented by the Frederick County Chamber of Commerce

Presenters:
Mario Armstrong – Mario Armstrong Media, LLC
Jon-Mikel Bailey – Wood Street, Inc.
Bob Carney – Long & Foster Real Estate
Chris Coleman – Yakabod
Marci De Vries – IMRE
Lorne Epstein – Arlington Soho
Jimmy Gardner – 2plus11 Technology
Philip Graves – Out of the Mud Multimedia
Jim Hardy – Hemacell Perfusion
Carie Lewis – Humane Society of the United States
Lauren Rodriguez – Out of the Mud Multimedia
Tatiana Santos – PNC Bank
Beth Schillaci – VillageWorks Communications, Inc.
Tonya R. Taylor – Rising Star Ideas, LLC
Edward Wright – Mount St. Mary’s University
Panelists:
Betsy Collings – The Plamondon Companies
Cliff Cumber – The Frederick News-Post
Jessica Hibbard – Frederick Chamber
Marc Richards – Key 103 Radio
Beth Schillaci – VillageWorks Communications, Inc.
Sarah Straw – Maryland Ensemble Theatre
Special Thanks:
Audio Video Group
Holiday Inn & Conference Center
Fairfield Inn & Suites Frederick by Marriott
VillageWorks Communications, Inc.
Wood Street, Inc.

Planning Committee:
Jon-Mikel Bailey, Wood Street, Inc. • Bob Carney, Long & Foster Real Estate
Betsy Collings, The Plamondon Companies • Nick Damoulakis, Orases Consulting Corporation
Randy Gray, Frederick County Office of Economic Development • Jessica Hibbard, Frederick Chamber
Mak McKeehan, 3rd Idea • Beth Schillaci, VillageWorks Communications, Inc.
Joyce Summers, Dinner’s On! Professional Chef Services • Conrad Weaver, Conjostudios, LLC

C H A M B E R
FREDERICK
Making connections.

Frederick County Chamber of Commerce • 301.662.4164 • frederickchamber.org

 Keynote: Mario Armstrong

Radio & TV technology talk show host, heard & seen on NPR,
XM/Sirius, WBAL-TV, AOL.com, and more
Mario Armstrong is a radio, TV & online media personality, motivational speaker, public
servant and social entrepreneur. At his heart, Mario wants to better people’s lives by
educating them to leverage technology to enhance their personal and professional lives.
He translates technology for non-tech audiences, through his radio shows, TV segments,
public speaking, print and online programs.

Mario covers the stories, headlines, issues, gadgets and news makers of the day through the
lens of technology! He entertains and educates audiences as to how technology impacts our
society and businesses. He appears regularly on NPR’s Morning Edition program, reaching
17 million households. He hosts and syndicates his own technology talk shows on XM/Sirius
radio, USTalkNetwork.com, WYPR & WEAA.

On TV, Mario’s segments air weekly on NBC WBAL-TV, and SmallBusinessTelevision.com. He has appeared on CNBC, TV-One,
PBS, C-Span and CNN. Some of Mario’s radio and video online show guests include: President Barack Obama, Intel Chairman
Craig Barrett, Google co-founder Larry Paige, U.S. Navy Admiral Gary Roughhead, Entertainment mogul Russell Simmons, Sprint
CEO Dan Hesse, Entrepreneur Michael Dell, Filmmaker Spike Lee, Founders of Guitar Hero Kai & Charles Huang, Nintendo
President Reginald Fils-Aime, and Entertainer Stevie Wonder ... just to name a few.

Mario has worked in the tech industry for 12+ years and was the youngest and first Chief Technology Officer in City government for
then Mayor O’Malley of Baltimore City, now Governor O’Malley, and also served as the IT Director for the State of Maryland’s Tourism
Department. He was also one of six chosen in the United States to be part of a Technology Delegation to meet with tech entrepreneurs in
Seoul to discuss new international business partnerships between the United States and South Korea.

Mario is also an entrepreneur, and is CEO of Mario Armstrong Media, LLC, a technology-media company that creates content for
traditional, mobile & online media outlets for syndication. In addition to content syndication, the company offers tech consulting,
digital lifestyle events and public speaking.

Presenters

Jon-Mikel Bailey Bob Carney

Jon is president of Wood Street, Inc., a web and graphic Bob is Assistant Manager and Realtor at Long &
design and development company based in Frederick, Foster Real Estate, Inc. He also created and maintains
Maryland. FocusOnFrederick.com, a web site that features
information for local residents.
 Presenters
Chris Coleman
Chris has launched and branded more than 200 companies
worldwide. She founded and ran a technology marketing
agency for 16 years, then joined the executive team that
turned a dot-com bomb into one of the fastest-growing
Internet security services in the world. Chris is the author
of two books: The Green Banana Papers and Winning
the Technology Talent War. A graduate of the University
of Washington in Seattle, she is a member of the National
Speakers Association and serves on the board of directors
for the Georgia Justice Project. She is currently Executive
Vice President of Marketing at Yakabod.
Marci De Vries
Marci is an expert in digital communications and has
worked in the industry for 15+ years. She specializes in
leveraging web channels for customer acquisition and
revenue generation. Under Marci’s strategic counsel,
countless organizations have successfully shortened
their sales cycle and gained marketing presence. Client
experience includes Johns Hopkins School of Public
Health, Donate Life America, NAVA and the American
Institute of Architects. She is currently VP Digital
Communications at IMRE.
Lorne Epstein
Lorne has built a career on sharing what works for people
to have the job and career experiences they desire. He
has taken various media such as podcasting, blogging,
public speaking, and authored a book to bring his
experiences to the masses. Lorne has leveraged Social
Media to expand organizations pool of qualified candidates
and shorten the hiring life cycle. He is currently CEO and
Founder of Arlington Soho.
Jimmy Gardner
Jimmy is an experienced technologist and blogger in
the local Washington DC area with over 12 years of
government and commercial experience. He is Editor and
Lead Writer at East Coast Blogging (eastcoastblogging.
com, a blog that covers the local DC technology scene,
to include local startups, events and other social
media topics. He also contributes to Tech cocktail
DC (techcocktail.com). He is the Founder of 2Plus11
Technology, a local technology and social media
consulting company.
Philip Graves & Lauren Rodriguez
Phil is Owner/Designer at Out of the Mud Multimedia. He’s
also a Twitter Evangelist and co-owner of ChurchMedia.net,
a community of volunteer and paid media ministers who
share knowledge and media for use by churches.
Lauren is Communication Manager and New Media
Specialist at the Baptist Convention of Maryland/Delaware,
where she spearheads the new media movement
throughout the organization. She is also New Media
Strategist at Out of the Mud Multimedia.
Jim Hardy
Jim is President and CSO at Hemacell Perfusion,
creator and editor at FredCoBio.wordpress.com, and
“Grand Poobah” of BioBeers East. He also contributes
to FrederickMarylandOnline.com, a popular local blog
that serves as a “guide to living, working, and playing in
Frederick, Maryland.”
Carie Lewis
As Internet Marketing Manager at The Humane Society of the
United States, Carie leads online marketing campaigns for the
nation’s largest and most powerful animal welfare organization.
She has a strong passion for using social networks, particularly
Facebook and Twitter, for the purpose of community building.
Carie is a member of the Nonprofit Technology Network
(NTEN) and Techsoup. Her personal blog with contact
information can be found at cariegrls.blogspot.com.
 Presenters
Tatiana Santos
Tatiana Santos is currently Human Resources Coordinator
for PNC Bank in Frederick, MD. Her responsibilities there
include supporting the recruitment efforts of the Greater
Washington, D.C. and Greater Maryland recruitment
teams, as well as sourcing qualified candidates through
niche websites. She has been using FaceBook and
LinkedIn for both personal and professional purposes
for several years and is a strong advocate of networking
through online social media.
Beth Schillaci
Beth is CEO and Founder of VillageWorks
Communications, Inc., a self-funded Internet Marketing
business that has evolved with the Internet to now include
Social Media Marketing services. She works with clients
locally and across the country to provide social media
monitoring, strategic planning and training services.
Panelists
Betsy Collings
Betsy is Senior Sales Manager at the Frederick Marriott
Hotels, owned and operated by Plamondon Hospitality
Partners. Founded in 1996, Plamondon Hospitality
Partners is the largest hotelier in Frederick County.
Cliff Cumber
Cliff is Assistant City Editor at The Frederick News-Post.
He also manages the FNP’s first blog, Biz & Government.
Jessica Hibbard
Jessica is Communications Director at the Frederick
County Chamber of Commerce. She manages the
Chamber’s advertising, PR, events, and social media.
Tonya R. Taylor
Tonya is President of Rising Star Ideas, LLC, and is a
business technology expert known as the small business
confidence BOOSTER. Tonya has used Twitter to grow
her business and turn her website into an income source,
and will lead an optional Twitter demonstration during
today’s lunch break.
Edward Wright
Edward is Assistant Director for Admissions at Mount
St. Mary’s University in Emmitsburg, Maryland. He’s
new to the social media world. When he started taking
Admissions to these online communities, he had to learn
much of it as he went. Edward has learned the basic
do’s and don’ts of social media and is eager to share his
knowledge with other new beginners.
Marc Richards
Marc is Director of Programming & Content and mid-day DJ
at Key 103, Frederick’s Continuous Soft Rock radio station.
Beth Shillaci
Beth is CEO and Founder of VillageWorks
Communications, Inc., a self-funded Internet Marketing
business that has evolved with the Internet to now include
Social Media Marketing services.
Sarah Straw
Sarah is Director of Development and Marketing at the
Maryland Ensemble Theatre. She coordinates social
media for the theatre, including a blog, Twitter, a YouTube
channel, and a Facebook page.