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Businesss Marketing

Businesss Marketing

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Published by Sahil
industrial marketing
B2B marketing
industrial marketing
B2B marketing

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Published by: Sahil on Sep 23, 2009
Copyright:Attribution Non-commercial

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11/28/2012

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BUSINESS MARKETINGModule 1&2: BUSINESS MARKETING &DIMENSIONS
What is Business Marketing?
What is Consumer Marketing?
What is the difference between IndustrialMarketing, Business Marketing, B2B Marketing,Organisational Marketing?
Classification of industrial products & customers.
Characteristics & marketing strategies forbusiness customer categories.
Purchasing orientations & practices of businesscustomers.
Environmental analysis in business marketing.
BM/KKH-M1&2-1
 
Response to earlier Questions
Business Marketing is marketing of products and services to business firms.
Consumer Marketing is marketing of products and services to individuals andhouseholds.
Consumers buy products / services fortheir own consumption / use.
Business firms buy products / services tosatisfy many objectives – produce othergoods, own consumption/use, resale, etc.
No difference between IM,BM,B2B & O.M.
BM/KKH-M1&2-2
 
Difference Between Business & ConsumerMarketing
Basic tasks of marketing are same (Whichtasks?)
Differences are in the characteristicsCharacteristicsBusinessMarketsConsumerMarketsMarket
GeographicallyConcentrated
Few Buyers
Geographically Dispersed
Mass marketsProducts
 TechnicallyComplex
Customised
Non-technical
StandardisedService
VeryImportant
SomewhatImportant
BM/KKH-M1&2-3

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