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Edelman - Public Engagement in the Conversation Age

Edelman - Public Engagement in the Conversation Age

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Categories:Business/Law, Finance
Published by: pkellypr on Sep 24, 2009
Copyright:Attribution Non-commercial


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Public EngagEmEntin thE convErsation agE
Don’t Lose the Thoght 3
Condence and Trst 4
The Currency or Recovery 
Trst Me, I’m a Banker 5
The State o Financial Services 
The Fall and Rise o the C Word 6
The Future o PR 
Citizen Smith 8
The Rise o Consumer Politics 
A Clody Ftre 9
Cloud Computing and the Future o Technology 
Re-Hmanising Bsiness 10
Next Generation Digital Communications 
Crowd Srng 12
Thriving in the Age o Consumer Empowerment 
Thinking Or Way Ot o the Crnch 14
Could the Creative Industries Hold the Solution? 
Think Bravery Beore Bdgets 15
Creativity and Brand Bravery 
Engaging with Health Citizens 16
Health in the Conversation Age 
Medical Commnications inthe Conversation Age 18
Where Next with Health Care Proessionals? 
Alive and Kicking 19
Trust and the Beating Heart o Media
Withot Content There is No Conversation 20
Content, Conversation and Collaboration
Sot Power to the People 22
Into 2009 and Beyond 
Coming soon... 23
Trust Barometer 2009 
Edelman is the world’s largest independently-owned PR agency, employing over 3,200people in 54 oces arond the world – 260o whom are in London. We work acrossall areas o the Commnications spectrm,delivering award-winning campaigns inmedia old and new.We are retained by some o the world’slargest mlti-national companies and leadingbrands, some o which are mentioned in thispblication – inclding, bt not exclsivelythe Department or Cltre, Media andSport; Microsot; AstraZeneca.For more inormation abot Edelman,please visit:www.edelman.com / www.edelman.co.kwww.goodprposecommnity.comwww.edelman.co.k/trstbarometer
page 2Public Engagement in the Conversation Ag
and the unexpected emergence o anew ashion or regulation; the rise o Consumer Politics and a parallel, globalresurgence o interest in politics, per se;an Olympic Games that was mired rst incontroversy and then in tragedy – withhuman rights and human triumphs asoccasional, i odd, bedellows; more talkabout The Cloud o Technology and allthat it will bring; and, nally, a growingunderstanding o what it really means(and needs) to be Green – only to seethis threatened by those who will use theeconomy to escape their environmentalresponsibilities.This series o essays, each written by asenior member o the Edelman team, setsout to capture what our Communicationsworld looks like today and what it mightlook like tomorrow. These are not essayson the theme o Recession – yet they areeach, in their own way, contextualised bytoday’s harsher economic reality. They aredesigned to provoke thought, stimulatedebate and provide content. They sit withinthe exciting and compelling rameworko multi-lateral, multi-stakeholderengagement. They speak directly to TheConversation Economy. They hopeullyillustrate that PR can – and should – be atthe vanguard o change.December 2008Robert PhillipsUK CEO Edelmanrobert.phillips@edelman.comWe live in remarkable times. We havereached a crossroads in our economichistory and stand at the threshold o potentially momentous change in theglobal political landscape. Trust in Businessand Government (o which Edelmanhas been an avid student or the bestpart o a decade) has oscillated withrandom ury, while the inexorable marchtowards universal Digital Democracy andempowerment continues apace.Communications has reached a tippingpoint. Increasingly conronted by calls oran Economics o Less, we are witnessing anoticeable shit away rom ‘consumption’and towards active citizenship and goodpurpose instead. PR now nds itsel in anaccelerated state o evolution – movingtowards a hyper-connected model o Public Engagement that converges andtranscends all existing marketing andcommunications disciplines.Too many organisations retreatand retrench in recessionary times.Entrepreneurial spirit and thoughtleadership are oten sadly and alselysacriced on the altar o commercialimperative. Our contention is that Thinkingcosts nothing and yet remains a keypoint o competitive advantage or rms,whether they are selling ‘stu’ or stories.None o us can aord to lose the Thoughti we take our businesses (and those o ourcustomers and clients) seriously.2008 has been a year in which we haveseen the collapse o ree market models
Don’tlosE thEthought
page 3

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