shows commercials and videos from SCA’s press conferences, presentations and interviews with executives and employees.
is intended to attract talent, engage users and provide information in a way that comple-ments sca.com.
provides continious commu-nication from SCA with a focus on sustainability.
is for investors and analysts, who can download presentations from quarterly reports and annual general meetings.
makes some 50 publications available, including SCA’s sustainability report, its
SCA photos from all across the globe.
is a magazine from SCA, primarily geared toward customers, shareholders and analysts, but also for journalists, opinion leaders and others interested in SCA’s business and development.
is published four times a year. The next issue is due in April 2014.
Anna Gullers, Ylva Carlsson, Inger Finell Appelberg
Markus Ljungblom, Maria Lindén Appelberg
Sörmlands Graﬁska AB, Katrineholm
SCA, Corporate Communications, Box 200, 101 23 Stockholm, Sweden.Telephone +46 8 7885100 Fax +46 8 6788130
is published in Swedish, English, Spanish, German, French, Dutch and Italian. The contents are printed on GraphoCote 90 grams from SCA. Reproduction only by permission of SCA Corporate Communica-tions. The opinions expressed herein are those of the authors or persons interviewed and do not necessarily reﬂect the views of the editors or SCA. You can subscribe to SCA
or read it as a pdf at www.sca.com. Address changes can done at www.sca.com/subscribe or by e-mailing firstname.lastname@example.org
Cover photo:Caroline Roosmark
SCA’S SOCIAL MEDIA SITES
Today’s ‘I shop therefore I am’ culture provokes me. Trends are the biggest con-sumer trap, so instead of slavishly following fashion I’ve chosen classic furniture for my home and timeless clothing for my wardrobe. Most of my favorite clothes are between 10 and 20 years old. Style and quality never go out of fashion. As regards food, I’m meticu-lous about choosing organic and additive-free food. And I make sure that I never buy or cook more than is actu-ally consumed.
A MAGAZINE FROM
ON TRENDS, MARKETS AND BUSINESS
New targetsfor the beauty industry
Looking goodDine like a dane
The recipe for a top restaurant
Consumerbehavioris never going to be the same
THE CONSCIOUS SHOPPER
CRE ATINGTHEPERFECTPL ANT
“ Are you a conscious consumer?”
Deﬁnitely! Since my work takes me to all corners of the world I see with my own eyes what we as inhabitants do to this planet. I try to help with small things. Making sure to always consume biological products, to turn of electricity and heat when not necessary, separate the garbage and drive a bicycle where possible.I drink only water from the tap when at home, since the plastic bottles in the end are more damaging then anything else. In the future I would love to have a private solar system on the roof from our apartment building.
Malou van Breevoort