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Shape Magazine 4 2013 - The New Consumer

Shape Magazine 4 2013 - The New Consumer

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Shape is SCAs magazine on trends, markets and business. This fourth edition 2013 focuses on the new consumer. Also intresting stories about sailing, the future in the paper industry, how the market for beauty and personal care products is booming and much, much more.
Shape is SCAs magazine on trends, markets and business. This fourth edition 2013 focuses on the new consumer. Also intresting stories about sailing, the future in the paper industry, how the market for beauty and personal care products is booming and much, much more.

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Published by: SCA - Hygiene and Forest Products Company on Jan 22, 2014
Copyright:Attribution Non-commercial

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03/04/2014

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 4.2013
 A MAGAZINE FROM
 
SCA 
 
ON TRENDS, MARKETS AND BUSINESS
New targets for the beauty industry
Looking goodDine like a dane
The recipe for a top restaurant
Consumer behavior is never  going to be the same 
THE CONSCIOUS SHOPPER
CRE ATING THE PERFECT PL ANT
 
 Youtube.com/ SCAeveryday 
 shows commercials and videos from SCA’s press conferences, presentations and interviews with executives and employees.
Facebook.com/SCA 
 is intended to attract talent, engage users and provide information in a way that comple-ments sca.com.
Twitter.com/SCAeveryday
provides continious commu-nication from SCA with a focus on sustainability.
Slideshare.com/ SCAeveryday 
 is for investors and analysts, who can download presentations from quarterly reports and annual general meetings.
Scribd.com/ SCAeveryday
makes some 50 publications available, including SCA’s sustainability report, its
Hygiene Matters
 report and
Shape
 magazine.
Instagram/SCAeveryday
SCA photos from all across the globe.
Contributors
Shape
 
is a magazine from SCA, primarily geared toward customers, shareholders and analysts, but also for journalists, opinion leaders and others interested in SCA’s business and development.
Shape
 is published four times a year. The next issue is due in April 2014.
Publisher
Joséphine Edwall-Björklund
Managing Editor
Marita Sander
Editorial
 Anna Gullers, Ylva Carlsson, Inger Finell Appelberg
Design
 Markus Ljungblom, Maria Lindén  Appelberg
Printer
Sörmlands Grafiska AB, Katrineholm
 Address
 SCA, Corporate Communications, Box 200, 101 23 Stockholm, Sweden.Telephone +46 8 7885100 Fax +46 8 6788130
SCA
Shape 
 is published in Swedish, English, Spanish, German, French, Dutch and Italian. The contents are printed on GraphoCote 90 grams from SCA. Reproduction only by permission of SCA Corporate Communica-tions. The opinions expressed herein are those of the authors or persons interviewed and do not necessarily reflect the views of the editors or SCA. You can subscribe to SCA
Shape 
 or read it as a pdf at www.sca.com. Address changes can done at www.sca.com/subscribe or by e-mailing sophie.brauner@sca.com
Cover photo:Caroline Roosmark 
SCA’S SOCIAL MEDIA SITES
Today’s ‘I shop therefore I am’ culture provokes me. Trends are the biggest con-sumer trap, so instead of slavishly following fashion I’ve chosen classic furniture for my home and timeless clothing for my wardrobe. Most of my favorite clothes are between 10 and 20 years old. Style and quality never go out of fashion. As regards food, I’m meticu-lous about choosing organic and additive-free food. And I make sure that I never buy or cook more than is actu-ally consumed.
Jonas Ingerstedt
Photographer, Sweden.
 4.2013
 A MAGAZINE FROM
 
SCA 
 
ON TRENDS, MARKETS AND BUSINESS
New targetsfor the beauty industry
Looking goodDine like a dane
The recipe for a top restaurant
Consumerbehavioris never   going to be the same 
THE CONSCIOUS SHOPPER
CRE ATINGTHEPERFECTPL ANT
 Are you a conscious consumer?”
Definitely! Since my work takes me to all corners of the world I see with my own eyes what we as inhabitants do to this planet. I try to help with small things. Making sure to always consume biological products, to turn of electricity and heat when not necessary, separate the garbage and drive a bicycle where possible.I drink only water from the tap when at home, since the plastic bottles in the end are more damaging then anything else. In the future I would love to have a private solar system on the roof from our apartment building.
Malou van Breevoort
Photographer, Netherlands.
 
 06. Conscious customers
Today’s consumers are informed, engaged and have new shopping habits. To succeed with them, companies need to adapt.
 14. Sailing peak
 Australian Sophie Ciszek grew up on the water. Now she’s the youngest member of Team SCA in the Volvo Ocean Race.
 20. Future demands
The paper industry faces huge challenges. SCA is entering new segments to complement its paper production.
 24. Continuous improvement 
By sharing best practises at SCA’s manufacturing sites the company aims to improve operations.
 34. Looking good
The market for beauty and personal care products is booming.
… where to find the world’s most exciting hotel in a tree? See page 5.
DO YOU KNOW...
CONTENTS 
  󰁊   󰁏 󰁎󰁁 󰁓  󰁉   󰁎 󰁇󰁅󰁒 󰁓 󰁔󰁅 󰁄󰁔
12 HOURS
 
with Jan Duin – pages 26–27
 
SHAPE UP
 
pages 4–5
NEWS FROM SCA
 pages 41–43
 ALSO...
DANISH DESIGNER Arne Jacobsen has left his footprint at the top restaurant Alberto K.
28

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