Introduction of Suzki Moters

Following the terms of the Joint Venture Agreement between Suzuki Motor Corporation of Japan (SMC) and Pakistan Automobile Corporation (PAC )!Pak Suzuki Motor Compan" #imited (PSMC#)was in$orporated as a publi$ limited $ompan" in August %&'() *he new$ompan" assumed the assets! in$luding produ$tion fa$ilities! of Awami Autos #imited) PSMC#started $ommer$ial operations in Januar" %&'+ with the primar" ob,e$ti-e of passenger $ars! pi$k ups! -ans and +.+ -ehi$les) *he groundbreaking $eremon" of the $ompan"/s green fieldautomobile plant at 0in 1asim was performed b" the then prime Minister of Pakistan in earl"%&'&) n $ompletion of first phase of this plant in earl" %&&2! in3house assembl" Suzuki enginesstarted) *he new plant was $ompleted in %&&4! and Suzuki produ$tion was transferred to new plant 5 and three bo. %(22 $$ Margalla $ar was also added to its range of produ$tion) 6nSeptember %&&4 the $ompan" was pri-atized and pla$ed dire$tl" under the JapaneseManagement) At the time of pri-atization SMC in$reased its e7uit" from 489 to +29Subse7uentl"! SMC progressi-el" in$reased its e7uit" to :()2&9 b" ;e$ember (%! 422%)*oda"Pak Suzuki has one of the most modern automobile manufa$turing plants in South Asia and$urrentl" e.ports its $ars to $ountries like0angladesh!<hana! =igeria>Maldi-es)

Problem Statement
*he C? of Suzki moter realized that the $ompan" produ$t whi$h is named as #6A=A show less sales as $ompared to other produ$ts of Suzki moters) @ere is a need to $ondu$t a resear$h for less sales of Suzki #iana

Product Related Issues

#iana engine ,erking!missing and pi$k problem espe$iall" on C=<) liana is the e.pensi-e $ar)*heir are -er" strong $ompetitors against liana)*heir interior design is not satisfied their $ustomers)

Reason of Less Sales

Suzuki is leading $ar and bike manufa$turing $ompan" in Pakistan) Almost all model of -ehi$les laun$hed b" $ompan" in lo$al Pakistan auto market made impressi-e su$$ess e.$ept Suzuki #iana) Suzuki #iana fails to make impression in four door sedan $ar segment due to its high pri$e and tough $ompetition in the market) =ew Suzuki #iana 42%4 model $omes in four different modelsA

Recommendations
1ualit" of Pi$k!should impro-e) Fuel millage impro-e) A$$eleration should impro-e) sol-e the C=< problem)