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Great resource for talking points about the Ruby Ribbon opportunity.
Great resource for talking points about the Ruby Ribbon opportunity.

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Published by: Regina Fiedler Viscount on Jan 23, 2014
Copyright:Attribution Non-commercial


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Ruby Ribbon is the only social commerce apparel company that’s all about offering women clothes that provide a beautiful fit. Our styles are unique and only available through our Independent Stylists. Our customers Love us: 95% call themselves pleased with their Ruby Ribbon experience, and plan to attend another Ruby Ribbon trunk show within the year. Our customers’ happiness mirrors that of our stylists whose extremely high satisfaction levels are driven by their customers’ strong interest in our unique products, and are boosted by the great training and support offered by their Ruby Ribbon Stylist. We are building a wonderful community of women, connected by a ribbon of values, determined to support each other and their communities, while creating meaningful incomes. We invite you to join us!
RUBY RIBBON is different
In 2013, our first full year in the market, we planted the seeds of the very big company we plan to become. We have the means to build a very big enterprise. We are well-funded and backed by some of Silicon Valley’s premier Venture Capitalists, and we have a seasoned and capable management team headed by Anna Zornosa, CEO and Founder, a successful serial entrepreneur who has built fast-growing companies in the past.
OUR DREAM is blossoming
Fashions that give women the confidence that comes from a beautiful fit – inside and out. Our line starts with beautiful, comfortable foundations that go under her clothes and extends to items that will become staples in her wardrobe. The sectors we play in are BIG: In the US, Shapewear is a $10 Billion market sector, and growing. The apparel market overall is $100 Billion! Our customers usually experience our product for the first time in the company of a stylist – at a trunk show or one on one fitting. And that’s perfect! We are all about “fit” and we love to help customers find the perfect styles in the right size. After the first meeting, customers can purchase – if they like – online (our stylists all have personal web sites!)
More than 8 out of 10 (84%) of our customers plan to purchase again in the next year, according to a customer survey conducted by an independent research firm. There are two reasons for that: first, when you purchase one Ruby Ribbon item, you usually want another. And second, the customers are thrilled with the help they get from their stylists.
CUSTOMERS will come back
Customers who love their stylists, love our unique products, and who want to buy again after their first purchase are the heart of the Ruby Ribbon opportunity. With just one full year in the market, we already have women who have built their businesses to the point where their Ruby Ribbon commissions are paying a child’s college tuition (and working RR part time, at that!) Others are earning commissions at a level that allow them to meaningfully contribute to their family’s services and payments, or simply spend more on themselves. Stylists earn 20% on their first sale, 25% in any month they sell over $750; and 30% when they sell over $1500 in a month and have brought one other woman into Ruby Ribbon with them. Many stylists earn 40% on each sale because they have sponsored three other women. In addition, women who invite others to Ruby Ribbon are paid bonuses each month. Within 12 months of our first trunk show, we were able to congratulate Stylists who promoted to the Director level of our Career plan. (Director level is reached when you have on your team 3 leaders who have teams of their own, and when you sell $1500 personally and $4500 as a team.) We take mentoring seriously at Ruby Ribbon – and we reward those who help others.
UNLIMITED opportunity
Whether it is a dream of adding income for your family, taking control of your destiny as the CEO of your own company, being part of building something that has unlimited ground- floor opportunity, Ruby Ribbon has a place for you in the very special community of women and brand that we are building.
! #$%&'()*+,!*$- .)(!/ .0) %),$# 0$1 &1+$/-# !/- %+2$# *) (+3 &4/ .+*0 #455$##6

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