GOOD BRAND IDENTITY GUIDE
Good Technology has a simple purpose.
We make work easier, faster, more productive,and more proﬁtable—both for mobile professionals individually and their enterprises as a whole.The wireless messaging and data access solutions we create are so intuitive, functional, andpowerful that they often speak for themselves. But even when they do, our products have aninvaluable asset speaking for them as well: The Good brand.This guide details the visual elements that support the Good brand. It also explains how, whenused correctly and consistently, these elements speak for Good Technology in an articulateand compelling way.Please note: the design of Good’s brand elements was not arbitrary. And their collective impactis not subjective. The Good logo, typefaces, color palette, and usage requirements reﬂect andreinforce the very essence of Good Technology.By following this guide, you help deﬁne Good Technology for our customers, partners, and our industry at large. Equally important, you help them recognize, differentiate, and remember us.In some cases, this guide provides explicit rules on how to use—and how not to use—variouselements. But overall, it offers a framework for making and evaluating creative decisions.If you have questions about how to use any brand elements, or need additionalinformation, contact Kelli Tejada, Director of Corporate Communications, at 408 327 6149 or firstname.lastname@example.org.
Design, good or bad,is a vehicle of memory.Good design adds value.”“
Paul Rand designed a group of logos for important American institutions.These adhered to principles of simplicity, ease of recognition, and absoluteappropriateness to their subject matter. Many of them, though decades old,are still in use. These include logos for Westinghouse, UPS, ABC, NextComputer, Yale University, Cummins Engine, and the ubiquitous IBM.