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LGElectronicsBrandcommunicationguidelines
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lgelectronicshousestyleelements2
Fosteringpremiumbrands
 AsLGElectronicsstepsfartherontotheglobalstage,weareconfrontedwitheverintensifyingcompetition.Nowmorethanever,brandsareessentialcorporateassetsandareattheheartofsuccessfulbusinessmanagement.Therefore,itisessentialthatourbrandissetapartfromothersonthemarket,andwecanaccomplishthisbyendowingourproductswiththeuniquecharacteristicsthatourtargetusersareseeking.Withthisinmind,wearecurrentlypositioningourselvestobecomeoneofthetopthreeglobalelectronicscompanies.Butourultimategoalistobecometheleaderofourindustry,andaspartofourstrategytoachievethisdistinction,wemustcontinuouslyfosterandadvancetheLGElectronicsbrand.Togiveourbrandeveryadvantagewithinsuchacompetitivearena,wemustrstestablishanidentitythatisuniqueandcompellingtoourcustomers.Afterconductingextensiveresearch,wedevelopedanewvisualidentitythatisdestinedtodistinguishusfromourcompetitors.Thefollowing pagesdetailthecoreelementsofthisbrandidentityandwillhelpensureitsconsistentandeffectiveapplication.Andasourcorporatecommunicationsadoptournewpersona,wewillestablishanewglobalidentitythatisdistinct,exclusive,andinstantlyrecognizable.Asweimplementthisnewvisualidentitysystem,IasktheexecutivesandemployeesofLGElectronicsanditssubsidiariestostrivetomakeourcompanylovedbycustomersworldwideandintheprocessmakeusthenumberoneconsumerelectronicscompanyintheworld.
S.S.Kim
c.e.o.
&Vice-ChairmanLGElectronics
 
lgelectronicshousestyleelements3
Goodcontents
Brandplatform .............. 4Brandpersonality ............. 5LGlogostandards............. 6Brand&housestyleelements ...... 10
Life’sGoodsignature........... 13Specialusehorizontalsignature ..... 19Color ................... 20Typefaces ................. 21Curvetypography............. 22Photography................ 24Colorbars ................. 28Singlebar ............... 29Dualbars ............... 30Fullframe ............... 31Framemisuse............. 32
Advertising&print ............ 33
Singlepageads .............. 35Doublepageads ............. 43Brochurecovers.............. 51Brochureinsidespreads ......... 57Pamphletcovers.............. 59Pamphletinsidespreads ......... 61
Packaging ................. 63
Smallproductbox............. 65Largeproductbox............. 68Largeappliancecarton .......... 71
Shops&environments .......... 72Websites ................. 87Specialusageapplications ........ 93
Benchesandposters ........... 95Billboards ................. 96Neonsigns ............... 102A-Boards ................ 106Verticalbanners............. 108Mediabackdrop............. 114Commercialendframe.......... 116Businesscard .............. 117
Appendix:lenaming...........119
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