This set of charts depict The Enterprise's or The Offering's position with respectto a variety of important business and marketing concepts.In each chart your position (and often the position of your competition) is shownas a square or a circle.
Changing factors in the environment such as emerging technologies,demographics, cultural trends, economic growth or depression and new or revised government regulations can have a significant impact on your marketingstrategy. This section provides an overview on the current state of theenvironment and its potential to be a positive or negative influence.
This matrix illustrates the relationship between the risk of environmental forcesaffecting a business area and the other factors affecting the prospects for developing and maintaining long-term profits. Environmental factors consideredinclude economic, cultural, technology, demographic, and governmental trends.While the prospect for profitability is based on factors including the bargainingpower of the buyers and suppliers, the threat of new entrants and/or substitutesand the competitive rivalry among the existing enterprises in the industry.Your industry has been analyzed as having average prospects for profits whilehaving low to medium environmental risk.Chart Plot Point Sources:Profit PotentialEnvironmental Factors