‘Miss Henna just got her salary and she is planning to go for dinner with her friends. Then she saw a “Dinner at Dome” promotion at the shop window then she went in the shop and look at the menu, in a sudden she found out that all of the food in the menu is too expensive.
Will she have her dinner in Dome?2.Will she finish all of her salary there?3.Do I have the money?4.It is worth it to try?Then after a few minute later, she left Domewith her friend!!’
This is the more consider problem which every person will NOT think about but theconcept of impulse buying always happen. In another hand, there are more other facts that willaffect a person buyer behavior like culture, friends and family, lifestyle, occupation, price andmany more. Example of culture:
‘Daniel Lau is a very religious Chinese which he doesn’t allow any black in thehouse, food and clothing. He doesn’t like to spend too much of money. Then,when he is on the way shopping with his family, they visit Domebecause therehave a very comfortable environment and didn’t have too many of black color furniture, and the food there are very good too………hmmmm……
This is the example of the fact of culture because in Chinese culture red bringluck for the family and that is the reason Daniel visit all the places which not all things is black! Cultures also consider one of the main factors that much manufacturing consider about. It also goes the same with service industry; some of the different races customershave different believe which unable to eat some particular foods. Other that culture,occupation also related with income because different job have different income andevery job have different working environment which affect the employee buying behavior.Example of occupation:
Non-executive job: is consider house keeper or cleaner but they still have the spending power to go to the café to have but not very frequently.
Done by June Woh J.Y. (2009)