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How Organizations Handle Change – Yamaha Motors India

How Organizations Handle Change – Yamaha Motors India

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Published by: anikettt on Sep 25, 2009
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How Organizations Handle Change – Yamaha Motors India
Yamaha Motors India
Industry Situation
What Triggered Change
Changes Outlined
Broad Cultural Change
The Productions Aspect
The Quality Control Aspect
The Human Resource Aspect
The Finance Aspect
Prof . Nomita Kapoor Page 1
How Organizations Handle Change – Yamaha Motors India
Our Project on
How Change is handled in Corporate
was centered around
YamahaMotors India Ltd .
The project won’t have been possible without the help and guidanceof members of the aforementioned organization and we would like to take thisopportunity to thank all of them :
Mr. V . K Mishra , Manager – Manufacturing
, for lending his valuable time andexplaining the impact of Yamaha’s new production policies on the organization .
Mr. Anil Nanda , Manager – Quality Assurance
, for his detailed brief about theQuality control department and changed that it underwent after Yamaha took over .
Mr M . K . Jaggi , Manager – Safety
, for his valuable inputs regarding the HumanResource aspect of change how was it embraced by employees .
Mr P . K . Khanna , Manager – Financial Accounting
, for explaining what were thefinancial implications of the split and how were financial matters handled durig thechange .A special thanks to
Mr A . K Ahuja
, who made personal efforts to make our audiencewith the management of Y.M.I possible .Finally , a word of gratitude for 
Mr Nitin Kapoor
who accompanied us during our visitto the plant in Surajpur and took care of all bottlenecks .Prof . Nomita Kapoor Page 2
How Organizations Handle Change – Yamaha Motors India
The first ever Press release made by Y.M.I was as follows : 
“An agreement has recently been reached between Yamaha Motor Co., Ltd. (YMC) and its joint venture partner in India, Escorts Limited (Chairman and Managing Director:Mr. Rajan Nanda. Location: Faridabad, suburbs of New Delhi) under which YMC will acquire all of the 26% of the stock presently held by Escorts Limited in the twocompanies' motorcycle manufacturing and marketing joint venture, Yamaha Motor  Escorts Ltd. (YMEL).The aims of this move to make Yamaha Motor Escorts a 100% YMC subsidiary are toincrease the overall speed of managerial and business decisions, to improve product development capabilities and production efficiency, while also strengthening themarketing organization. Plans call for the change in the company's name and other  procedures to be completed by the end of June. In addition to YMC acquiring Escorts' 26% of YMEL stock, the company's name will bechanged to Yamaha Motor India Private Limited (YMI) and concerted efforts will bemade to heighten its competitiveness in the Indian market and promote the spread of theYamaha brand with target themes of developing products with greater appeal and adistribution network that can respond more quickly to user needs.”
As a company , YMI is only 3 years old in the Indian Motorcycle market . However Yamaha has had a presence in this sector for over 18 years ever since it entered into atechnical collaboration with Escorts motors in 1985 . Ever since the establishment of the first technical assistance agreement between the twocompanies in 1985, YMC and Escorts Limited have built a cooperative relationshipdedicated to the manufacture and sales of Yamaha brand motorcycles in an environmentof growing motorcycle demand in the Indian market. In November of 1995, the twocompanies established the joint venture company Escorts Yamaha Motor Limited, basedon a 50-50 capital investment. In June of 2000, that investment ratio was changed to 74%for YMC and 26% for Escorts Limited and YMC assumed managerial control of thecompany with the name being changed to YMEL and undertook numerous measures to build the company's motorcycle manufacturing and marketing operations.
The next logical progression for Yamaha was obviously assuming full control of Indian operations . This is precisely the change which we are going to study in thisresearch . We shall try to understand the phases which an organization goes throughduring the process of change . How employees at all levels react to a Multi NationalCorporation taking control of their jobs ? How change is viewed by variousdepartments and divisions in the organization and the role played by them insuccessful implementation of change. 
Prof . Nomita Kapoor Page 3

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