Description

This guide comprises 56 articles authored by some of the top executives
in mobile advertising and marketing. The topics graduate from basic level to intermediate and then advanced, following Mobile Marketer’s
established pattern with its Classic Guide series.
While the mix may seem eclectic, the guide is chockfull
with advice,
best practice and howto
tips on everything, from a lay of the land and an Interactive Advertising Bureau primer on how to buy media on mobile to structuring and deploying mobile advertising campaigns and programs as well as their issues, analysis and measurement.