Perception

• The word perception comes from the Latin perception-,

percepio, , meaning "receiving, collecting, action of taking
possession, apprehension with the mind or senses.“

There are two basic theories of perception:

• Passive Perception (PP)

surrounding - > input (senses) - > processing (brain) - > output
(re-action)

• Active Perception (PA).

Dynamic relationship between “description” (in the brain) < - >
senses < - > surrounding
 Perception
• Perception is the process of gathering information through
our senses, organizing and making sense of it.

• A person's mental image of the world. What you think IS

(as opposed to "should be").
• Perception is part of the process of understanding
visual images
 Perception
• Perception differs from individual to individual due to a
variety of personal, socio-economical, and
cultural differences.
 Perception
Factor affecting individual’s perception

• Previous experience and learning

• Attitudes and interests,
• Needs and feelings
• The current situation

• All people do not "see" the same thing when looking at a visual image.

• Young children, teenagers, and adults "see" things differently.

• Socio-economic filters include occupation, level of education,

environmental factors, and family upbringing

• Cultural filters include language, customs, belief systems and historical

perspective
 Perception
• Age, gender, race, and past experiences are examples of
personal perception filters.
 Perception
• Every characteristic of an
individual influences what
that individual chooses to
see, hear, taste, touch,
and smell.

How information is

interpreted to create
meaning for an individual is
also influenced by his/her
unique make-up and
background.
 Perception
• Types of perception

Halo effect

Stereotyping
 ?
Perception
Do you believe that ghosts are real
 Perception
• Ghosts are different things depending on whom you ask.

• According to a 2005 poll, 32% of Americans believe in

ghosts .

• There is a divergence of “opinion” as to what constitutes

a ghost.
 Perception

Thank You