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online survey document

online survey document

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ONLINE SURVEY
ABSTRACT
Web-based Surveys: Changing the Survey Process by Holly Gunn Web based surveys arehaving a profound influence on the survey process. Unlike other types of surveys, Web pagedesign skills and computer programming expertise play a significant role in the design of Web- based surveys. Survey respondents face new and different challenges in completing a Web-basedsurvey. Web-based surveys are having a profound influence on survey methodology. "The Internethas truly democratized the survey-taking process". Survey professionals and large organizationsare no longer the only people conducting surveys on the Web. Software, capable of producingsurvey forms, is available to the public at an affordable cost, enabling anyone with a Web site toconduct a survey without a lot of difficulty. For that reason, the range and the quality of Web-basedsurveys vary considerably. Web-based surveys are everywhere on the Internet. Couper (2000)stated that there is speculation Web surveys will replace traditional methods of data collection.Data that had once been collected by other survey modes is now being collected with Web surveys(Dillman and Bowker, 2001). An informal search for Web-based surveys on Yahoo! by Solomon(2001) revealed over 2,000 Web-based surveys in 59 different categories. Not all of these wereserious surveys. Surveys on the Web run the gamut from entertainment questionnaires to thosewith a probability-based design
 
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ONLINE SURVEY
CHAPTER 1INTRODUCTION
Design in Web surveys is of greater importance than in other modes of surveying becauseof the visual emphasis of the Web and the way the survey appears in different browsers and ondifferent computer screens and the audience and the purpose of the survey should affect the design,and that the design of a Web-based survey for teenagers and one for seniors might be designedquite differently. "The notion of a one-size-fits-all approach to Web survey design is premature "Pretest questions before they go online;
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Write an introduction for the survey which will bring cooperation from participants;
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Use filtering questions and have questionnaires appropriate for filtered groups;
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Divide long surveys into sections;
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Use open-ended questions sparingly; and,
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Use incentives to get people to respond.The textual language of surveys includes the wording of the questions and the instructionsin the responses included font size, font type, color, layout, symbols, images, animation, and other graphics as components of visual language. Although C language is intended to add meaning andsupplement the written language, observed that it could actually draw attention away from text andalter the meaning of words.There are three different types of visual languages:
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Graphic language,
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Symbolic language,
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 Numeric language.These languages are the auxiliary languages of questionnaires. Graphic language,consisting of fonts, font sizes and variations (bold, italics,) borders, and tables, helps respondentsmove their eyes across the page and comprehend the questionnaire. Symbolic language issometimes used in questionnaires when arrows or other symbols are employed to help guide therespondent through the survey questions. Numeric language is used in questionnaires in numberingquestions, and sometimes in numbering response items.
 
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ONLINE SURVEY1.1OVERVIEW OF THE PROJECT
This paper examines the different types of Web-based surveys, the advantages andchallenges of using Web-based surveys, the design of Web-based surveys, and the issues of validity, error, and non-response in this type of survey. The author also discusses the importance of auxiliary languages (graphic, symbolic and numeric languages) in Web surveys, and concludeswith the unique aspects of Web-based surveys.The skills required to produce a Web-based survey are different from those required toconstruct other types of surveys. Web survey design focuses more on programming ability andWeb page design rather than traditional survey methodology. Because of the technology involvedin developing Web surveys, leadership has come from people with a background in technology, notthe survey methodology professionals.” In fact, the use of Web surveys seems to have caught thesurvey methodology community somewhat by surprise".
1.2 PROBLEM DEFINITION AND DESCRIPTION
Problems associated with Web page design computer programming can play a significantrole in Web-based surveys, and the computer code of the questionnaire can be a source of error with Web-based surveys explained how inaccuracies in computer programming which producedtext boxes of different sizes affected survey results in a University of Michigan survey.Various effects in surveys are questionnaires with frames; answer columns side by side;different versions of the questionnaire for various respondents; randomizing question order; error checking; removing character codes from text responses; and process tracing and timing.
 
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