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MK0015

MK0015

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Published by Arvind K
Solved SMU Assignment
Solved SMU Assignment

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Categories:Types, Brochures
Published by: Arvind K on Jan 27, 2014
Copyright:Attribution Non-commercial

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01/27/2014

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For Solved SMU Assignment and ProjectContact
: +91- 98739!"!
#mail
ASSIGNMENTDRIVEWINTER 2013
 
PROGRAM/SEMESTERMBADS (SEM 4/SEM 6)MBAFLEX/ MBAN2 (SEM 4)PGDMMN (SEM 2)
 
SUBJECT CODE NAMEM!001"#S$%&'$ M*%+$,'-. *- C,$% R$*,'-'5M*-*.$$-,
 
B! IDB 10
 
CREDIT MAR!S4 C%$',7 60 *%+
 
N,$
 – Answer all questions. Kindly note that answers for 10 marks questions should beapproximately of 400 words. Each question is followed by ealuation scheme.
Q.No
8$,'-
!arks"otal !arks
1
#$%&'('%)')*+ &,-'/,') (K,$+-,(2+/,'& $3/K 2',%&'('%)')*+ -%3/(5.
Explain Servicepositioning andits purposewiththehelpofanexample.
 Explanation of serice positionin6Explanation of purposesExample78710 7
ElaborateGAPanalsis indetail.
 Explanation of A$ !odel.1010 9#:)(,-+/('%)2+;& +2,+ -%2,')E3'2')*/3&(%$,- -,2+('%)&K'&5.E<2+')=:!')
thiscontext.
 Explanation of =:!Explanation of !ethods>>10 4
!hat are thevarioustpes ofconflicts in mar"etingservices# 
 Explanation of types1010 >
Elaboratetheimportantsteps thatserviceproviders shouldbear in mindwhileimplementingone to onemar"eting.
 Explanation1010 8
!rite shortnoteson$a%E&'(b%'ustomer(etention
 a?!eanin6@ opportunities and benefitsb?!eanin6 and trate6ies>>10

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