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MK0016 Solved

MK0016 Solved

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Published by Arvind K
Solved SMU Assignment
Solved SMU Assignment

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Categories:Types, Brochures
Published by: Arvind K on Jan 27, 2014
Copyright:Attribution Non-commercial

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01/27/2014

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For Solved SMU Assignment and ProjectContact
: +91- 98739!"!
#mail
ASSIGNMENTDRIVEWINTER 2013
 
PROGRAM/SEMESTERMBADS (SEM 4/SEM 6)MBAFLEX/ MBAN2 (SEM 4)PGDMMN (SEM 2)
 
SUBJECT CODE NAMEM!0016"A#$%&'*+ M,*,+%-%*' ,*# S,.% P&-'*
 
B! IDB 10
 
CREDIT MAR!S4 C&%#'60 -,&
 
N'%
 – Answer all questions. Kindly note that answers for 10 marks questions should beapproximately of 400 words. Each question is followed by ealuation scheme.
Q.No
5%'*
!arks"otal !arks
1 Do youagreethathumour contentin advertisementleadstobetter results? Supportyour viewwithexamples.
 Explanation of statementExamples#$10 $
 Experts havefoundthatconsumers oftenrespond tomessagesina hierarchical order ofbehaviour.hrowlightoncommunicationresponsehierarchy inthiscontext.
 Explanation%ia&ram of !odel#$10 '
 Explain theroleofa media plannerand mediabuyer.
 (ole of media planner (ole of media buyer ))10 4
 Explain thestrengthsandlimitationsofdirectmar!eting."istfewproducts whichare suitablefor directmar!eting.
 Explanation of stren&thsExplanation of *eaknesses+istin& of products suitable44$10 ),.+-%/*K2%35*(6/7.8( 9(5%3/ 2+*K *K+*%*6*: ;<=>%+
#rat$owerinthis connection.
 Explanation10
 
10 ?
 %rite shortnoteson&a' Stereotypingin advertisement b'(egulationgoverning #roadcast)edia *dvertising 
 a@!eanin& and explanationb@Explanation))10

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