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SUBJECT CODE & NAMEBBA 202 – BUSINESS STRATEGY (2 CREDITS)
1Explain the various factors influencing the business policy of a firm A 1)Internal factors or Internal environment and 2)External factors or External environmentEach factor 5 marks10 2hat are the various steps involved in strategy formulation! A"evelopment of vision statement#reparation of mission statement"efinition of company profile Assessment of external environment$etting of %uantitative targets#reparation of action plans&udget and resource allocation'rgani(ational alignmentImplementationEvaluation *eedback1 mark each10 +hat are the primary functions of a strategic leader in an organi(ation! A*ormulation of correct strategyExecution of strategy'rgani(ation of resources#romotion of corporate spirit,eam -ork.eprese/entor and ounsellor se of position and po-er ,ime managementEffectiveness1 mark each for anyten points10 A3Ans-er 4ote Ans-er all %uestions6 7indly note that ans-ers for 10 marks %uestions should beapproximately of 800 -ords6 Each %uestion is follo-ed by evaluation scheme6