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Proposal Thesis Pengaruh Promosi, Inovasi, dan Layanan Purna Jual terhadap Brand Image Greenwoods pada PT Baruna

Realty

Oleh: Johanna Trissiane (012012014)

Program Pasca Sarjana Magister Manajemen Universitas Kristen Krida Wacana Jalan Tanjung Duren Raya Jakarta Barat

DAFTAR PUSTAKA

Barata, A. A. (2001). Paket Keahlian Penjualan Seri ASMK : Bisnis dan Manajemen Tingkat 3. Armico, Bandung. Berman, Barny & Joel R Evans., 1992., Retail management -A Strategic Approach., Fifth edition., Macmillan Publishing Company. Keller, K. L. (1993). Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing. Keller, K. L., 2008, Strategic Brand Management: Building, andManaging Brand Equity, 3rd ed., Pearson

measuring,

Education, Inc., New Jersey. Kim, C.K. and Lavack, A.M. (1996), Vertical brand extensions: current research and managerial implications, Journal of Product & Brand Management. Kotler, dan Armstrong. (2008). Prinsip Prinsip Pemasaran. Edisi 12, Jilid 1. Erlangga, Jakarta. Kuncoro, M. (2009), Metode Riset Untuk Bisnis dan Ekonomi Bagaimana Meneliti dan Menulis Tesis?, Edisi 3, Erlangga, Jakarta. Martinez, Eva & Jose M. Pina, (2004), The Negative Impact of Brand Extensions on Parent Brand Image, Journal of Product & Brand Management.

Pitta, A.D. and Katsanis, L.P. (1995), Understanding brand equity forsuccessful brand extension, Journal Of Consumer Marketing Ries, Al dan Jack Trout (1986), Pisitioning: The Battle for You Mind, New York: McGraw-Hill, Inc. Sandee, Henry (1995), Innovation Adoption in Rural Industry: Technological Change in Roof Tile Clusters in Central Java, Indonesia, unpublished PhD dissertation, Vrije Universiteit, Amsterdam. Sugiyono (2009), Metode Penelitian Kuantitatif, Kualitatif dan R&D, Penerbit Alfabeta, cetakan ke 8, Bandung. Simamora, B. (2004). Panduan Riset Perilaku Konsumen. PT.Gramedia Pustaka Utama, Jakarta.

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