• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
AIRTEL TOWARDS GLORY
1.
Executive Summary 2
2.
Introduction of Telecom Industry 3-4
3.
Objective and methodology 5
4.
Revenue and growth of Telecom Industry 6-7
5.
Company profile of Airtel 8-10
6.
Company History 11-14
7.
SWOT Analysis 15-17
8.
BCG Matrix 18
9.
 Strategies Adopted By Airtel 19-2110.Recommendations 2211. Analysis of Balance sheet and P&L 23-3412. Revenue graph of Airtel 35-3613. Conclusion 3714. Bibliography 38-39
 1
|
Page
Table of contents
 
AIRTEL TOWARDS GLORY
 
This report on Bharti Airtel is done to find out certain objective regarding the strategicapproach adopted by Airtel to stand strongly in the competitive telecom market, to find out newopportunity for Airtel, to study the global deal of Airtel and wholesale services for globaltelecom companies and to analyze the sales progress of Airtel.This analysis is done using various models like SWOT analysis, BCG Matrix, analysis of  balance sheet and profit and loss account of last two year and observing various strategies thatis Airtel implanting to increase its subscribers base and revenue.The outcomes of these models are properly analyzed to find out the various aspects likecompanies position and competitors position in the market.This report on Airtel is not just giving description about the company but it also talks about thevarious marketing strategy adopted by the company.SWOT analysis of Airtel helps to find out the weak points of the company and to find out theway to overcome this problem.Similarly BCG matrix is used to prioritize which products within company product mix getmore funding and attention.The analysis is also tries to find out what are the different strategic options available to thecompany under the different market condition. and to find the answer that why company islooking for overseas market like Srilanka and South Africa.
 2
|
Page
Executive Summar
 
AIRTEL TOWARDS GLORY
INTRODUCTION OF TELECOM INDUSTRY
A midst all the talk of slowdown in the Indian economy, telecom is one sector that has had afairly good year in terms of subscriber additions and revenue growth in 2008.Mobile servicecompanies have managed to add subscribers at the rate of eight million a month in 2008. Thismakes India the second fastest growth for mobile services in the world. However, even as thisgives some reason to cheer for the telecom incumbents, there are a few trends in key metrics of the companies that suggest increasing pressure on margins.This is not the situation only this year the subscriber base of Indian telecom industry isincreasing day –by-day and year –by – year. If we just have a glance on the Indian telecomindustry it is divided into 23 circles spread allover the country with 9 Operators in the country.A large population, low telephony penetration levels, and a rise in consumers' income andspending owing to strong economic growth have helped make India the fastest-growingtelecom market in the world. The first and largest operator is the state-owned incumbentBSNL, which is also the 7th largest telecom company in the world in terms of its number of subscribers. BSNL was created by corporatization of the erstwhile DTS (Department of Telecommunication Services), a government unit responsible for provision of telephonyservices. Subsequently, after the telecommunication policies were revised to allow privateoperators, companies such asBharti Telecom,Tata Indicom,Vodafone,MTNL,Idea, Vodafone andBPL have entered the space asMajor Operators in India. However, rural India still lacks strong infrastructure.
 
In 2007, an article by
 Business week 
magazine reported that India's mobile phone market is thefastest growing in the world, with companies adding some 6 million new customers a month.
 3
|
Page
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...