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Engaging Work Culture on Sime Darby’s Cooperate Value – “Excellence”
ENGAGING WORK CULTURE ON SIME DARBY’SCOOPERATE VALUE – “EXCELLENCE”.
 
Engaging Work Culture on Sime Darby’s Cooperate Value – “Excellence”
In November 2007, three giant companies merge and gave birth to a new company later named SimeDarby Berhad. The successful merger between Golden Hope Plantations Berhad, Kumpulan GuthrieBerhad and Sime Darby Berhad has created a new organisation that is driven by a brand new visionand inspired with a renewed sense of purpose.The “new” Sime Darby Berhad, the merged entity of three Malaysian major corporations is adiversified Malaysian multinational with a large workforce of employees. The core businesses of Sime Darby stretches from plantations, property, motor, industrial, energy & utilities to the growing presence in China. These businesses are expected to benefit from the ongoing population growth andeconomic development within the Asia Pacific region and the global economy. Other than their core businesses, Sime Darby is also involved in various non-core business units such as healthcare,insurance, business school and home products. These units are grouped under Allied Products andServices division (APS). Subsidiaries under APS include Subang Jaya Medical Centre (Healthcare),Sime Alexander Forbes (Insurance), and Dunlopillo Malaysia Sdn Bhd (Home products).As a result of the merger, Sime Darby became one of the world’s leading listed oil palm plantationgroups. Sime Darby Berhad also has a significant presence in downstream palm oil activities. Themerger also made Sime Darby a leading developer of residential and commercial communities.Furthermore it holds Caterpillar rights in 12 countries worldwide and distributorship and dealershipof well known motor brands such as BMW. The current President and Group Chief Executive isDato’ Seri Ahmad Zubir Murshid.With Sime Darby’s vision, making a sustainable future real for everyone, the future of the companyis immense with opportunities and the company promise to build their tomorrows, today. Respect &Responsibility, Excellence, Enterprising and Integrity; these are the four prominent values practise by the company and these are the core values they live up to throughout their operations and businesses worldwide.Among the four prominent core values, the “
Excellence”
core values would be the main focus.Excellence is the state or qualityof excelling. Particularly in the field of business and organizations,excellence is considered to be an importantvalue, and a goal to be pursued.According to SimeDarby itself, this is how they explain their core value: “The ultimate goal of Sime Darby and its
 
Engaging Work Culture on Sime Darby’s Cooperate Value – “Excellence”
employees is to achieve the company’s ambitions with excellence. This means being an industryleader by setting differentiated best-in-class standards and constantly setting measurable andchallenging goals. Sime Darby has to exceed stakeholder expectations and continue to be globallycompetitive”.However to really grasp the true meaning and how Sime Darby apply “excellence” in its company,one must further understand the meaning of the word “excellence” itself. The word excellence isderived from the Latin word excellentia. Excellence can be define as the state or quality of excelling. Particularly in the field of business and organizations, excellence is considered to be animportant value, and a goal to be pursued. Other than that, the word of excellence can be explainedas achieving a high level of performance; exemplary performance; exceeding normal expectations of  performance or meeting the highest expectations of what can be achieved; performing well in excessof the norm; outperforming most.By understanding the in-depth meaning of the word, it helps us to identify how Sime Darbyincorporates the value in their company. Sime Darby itself must be clear on how and what roleswould the excellence value play in the company. It is the clarity of the company that determines thevalue whether it is an important goal, or just another meaningless term from fad-based management practices. To make the “excellence” value real and vital in the company, Sime Darby has managed toincorporate “excellence” as one of their core values and used it to describe what they value most intheir organization. Most of us place highest value on more than one aspect of our organizations, for Sime Darby they have choose four prominent core values that reflect their organization and one of the values is excellence.Many consultants treat organizational excellence as largely or entirely a quality of work life issue.Attitude surveys are their principal measurement tool. A few, like ourselves, see organizationalexcellence in much broader terms. What is "excellence" for Sime Darby may be far from excellentfor another.Sime Darby has stated one of its core values is excellence. But what is “excellence”? Here is wherethe values becomes specific to each organization: For Sime Darby, they have decided on
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