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How to Effectively Launch a New Product

How to Effectively Launch a New Product

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Published by neelam_86

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Published by: neelam_86 on Sep 27, 2009
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06/15/2010

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PLANNING FOR A NEW PRODUCT LAUNCHPAGE 1
 How to Effectively Launcha New Product 
 Perri Cebedo and Associates
Sales and Marketing Training International 
 
 
PLANNING FOR A NEW PRODUCT LAUNCHPAGE 2
 MARKET RESEARCH:
s
To determine:
 – 
Target Market
 – 
Market needs
 – 
Positioning and strategy
 – 
New product strengths and weaknesses
 – 
Company strengths and weaknesses
 – 
Packaging/ pricing
 
 
PLANNING FOR A NEW PRODUCT LAUNCHPAGE 3
 MARKET RESEARCH:
s
Focus Group Meetings
 – 
To distill product concept
 – 
Key promotional messages
 – 
Anticipate product resistances
 – 
Know strong points of competition
 – 
Unfulfilled needs of MDs

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