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October
Thursday
15
New York University Skopjeglocalconference.com
08.00-09.30 Conference Registration09.30- 10.30 Conference Opening
Prof. Dr. Jane Miljovski, Rector, New York University Skopje, MacedoniaWelcome AddressProf Dr. Dona Kolar-Panov, Dean of the Faculty of Communication and MediaStudies, New York University Skopje (NYUS), Macedonia
10.30- 11.00 Coee/Tea break 11.00- 11.40 Keynote SpeakerProf. Dr. Kevin Robins, Goldsmiths College, University of London, UK“Things I Stumbled Upon”
 
 
October
Thursday 
15
October
Friday
16
11.40-13.30 Relationship between Social Media and Mainstream MediaSession I09.30-11.10 Transforming Cultural IndustriesSession III14.30-18.00 Learning Practices and Ethnographic Studies of Social MediaSession II
Session Chair: Dona Kolar-Panov, NYUS, MacedoniaPresentations:“Help Me Investigate” (video)Paul Bradshaw, Birmingham City University, UK “Changes in the Media Landscape and the Resulting Influences on Society andConsumer Behavior”Oliver T. Hellriegel, University of Applied Sciences, Munich, Germany“Social Media: Challenges and Chances for Regional Newspapers and LocalMedia Suppliers and Resulting Effects for Journalistic Work and Ad Revenues”Daniel Kempf, Mediengruppe Pressedruck, Germany
13.10-13.30 Discussion13.30-14.30 Lunch
Session Chair: Kevin Robins, University of London, UK 
Key speaker: Ivaylo Ditchev
, Sofia University, Bulgaria“Digital Mahala or: How the Effort to Be Global Makes the Youths in Sofia Even MoreLocal”Presentations:“NGO and Social Media in Reaching Hidden PopulationSilvana Onceva, Ss Cyril and Methodius University, Macedonia
 
“Photo Albums between Analogue and Digital TechnologiesSabina Baciu, National School of Political and Administrative Studies, Romania
16.20-16.40 Coffee/Tea Break 
 
“How Skype is Re-shaping Interpersonal CommunicationRadmila Zivanovic, NYUS, Macedonia“Social Media Networking in Learning Practices 2.0”Danica Radovanovic, University of Oxford, UK 
17.20-18.00 Discussion18.00 -19.30 Welcome Cocktail
Session Chair: Suzana Milevska, Accademia Italiana Skopje, Macedonia
Key speaker: Nada Švob-Ðoki
ć
,
Institute for International Relations, Croatia
 
“Transforming Cultural Industries: From Consumerism to SocializationPresentations:“From Transition to Antiquisation, Through and Beyond the New Media in Macedonia”Vasilka Dimitrovksa, University of Belgrade, Serbia“Sharing Intellectual Property: Books on the Internet as Opposedto Books in Hardcopy”Kalina Maleska, NYUS, Macedonia
10.50- 11.10 Discussion11.10- 11.30 Coffee/Tea Break 
 
Session Chair: Vesna Cuskova, New Media Center, Macedonia
Key speakers:Niels Hendriks and Liesbeth Huybrechts
, Xios University College, Belgium“Human Media: A Critical Reflection on Social and Participatory Media”Presentations:“Otaku – the Living Force of the Social Media Network”Biljana Kochoska Taneska, Indipendent Researcher, Macedonia“E-Readiness in Macedonia: Is the Public Ready?”Riste Markovski, NYUS, Macedonia
13.00-13.30 Discussion13.30-14.30 Lunch
Session Chair: Vladimir Radevski, NYUS, Macedonia
Key speaker: Faik Uyanik 
, BBC, UK “The Use of Social Media in Journalism: BBC CasePresentations:“Computer Generated News Site: Time.mk”Igor Trajkovski, NYUS, Macedonia“The Interface of Social and Mainstream Media”Sead Dzigal, New Media Center Skopje, Macedonia
16.00-16.20 Coffee/Tea Break 
“Internet and Traditional Media 2008”Darko Hinic, State University of Novi Pazar, Serbia“Broadcasting Entrepreneurial Brainchild Based on Some Social Media Experimentsin South / East Europe”Veljko Miji
ć
, University of Zadar, Croatia
17.50-18.30 Discussion
Session Chair: Darko Buldioski, NYUS, Macedonia
Key speaker: Joachim Heinz
, T-Systems Multimedia Solutions GmbH, Germany“Social Media Tools in Working Environment”Presentations:“Open Tools, Open Decentralized Services, Open Social”Jovan Petrov, Seavus, Macedonia“Social Media as Working Environment"Tero Huttunen, City of Helsinki, Finland“Branding and Social Media” (video)Zala Volcic, University of Queensland, Australia“Online Carrier Service-Path towards Social Media Tools” Tina Zdovc, University of Ljubljana, Slovenia and Danijela Lalic, University of Novi Sad, Serbia
11.10- 11.30 Coffee/Tea Break 
 
October
Friday
16
October
Saturday
17
11.30-13.30 Network CulturesSession IV14.30-18.30 Changing Trends in Journalism: Social Media ImpactSession V09.30-11.10 Social Media as BusinessSession VI

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