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Fragmentation, The Internet’s Need for Aggregators,and Startup Opportunities
Recently I’ve been very focused around content accessibility and the informationoverload that is occurring online. It’s clear that the natural progression of the Internet has produced a normalfragmentation of the web. More simply put, there are more and moreonline destinations that we care about, support or use than we have adequate tools toconveniently access them with. With each destination offering and executing around aunique proposition, the Internet has become a deep and wide place for all of us.Think about it. How many social networks are we a part of? How many shopping sites dowe jump to and from? How many job boards do we use to post jobs or find job seekers?Even more so, how much relevant data that we don’t know about exists in cyber space?How much of it can search engines like Google and Yahoo capture on page 1 without being forced to essentially discard the rest due to low viewership numbers on page 2 and3? The variety and breadth of the Internet is being lost as fast as it is being created because our traditional methods of accessing this data are slowly but surely becomingless adequate. As more and more unique services are born, the more and morefragmentized accessibility becomes.So what is the answer? One answer is more time. More time to be able to utilize all thedifferent kinds of unique services one by one. So when we search for something to purchase we can search Google, Ebay, Amazon and others.The second option isaggregation. In the same way that a search engine aggregates and indexes websites andweb content, we require a mechanism that aggregates the variety of unique services, not just websites, that are available to us and we care about. Aggregation is key tomaintaining accessibility of the entire sophisticated web.TakeIndeed.comfor example, an all in one search engine and dashboard for job seekers.Indeed combines, integrates and displays a large percentage of all jobs published out incyber space in one search. The innovation not only provides convenience but alsodefragments the accessibility of all job sites online. Indeed is a prime example of a muchneeded and accepted aggregation service for the online job space.Or take our latest portalLeapFish.com,an all in one Internet dashboard that works to capture the variety of the web by integrating results from major online destinationsincluding YouTube, Ebay and others in a single search query. LeapFish lends moreaccessibility to all of the different kinds of data we care about. As a result users areconveniently surprised with information that they wouldn’t have normally been aware of had they used a traditional engine.
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