• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
VIRAL MARKETINGVIRAL MARKETING
1
 
DEFINITION :-DEFINITION :-
Viral marketing
and
viral advertising
 refer to marketing techniques that use pre-existing social networks to produceincreases in brand awareness or to achieveother marketing objectives (such asproduct sales) through self-replicating viralprocesses, analogous to the spread of pathological and computer viruses. It canbe word-of-mouth delivered or enhancedby the network effects of the Internet. Viralmarketing is a marketing phenomenon thatfacilitates and encourages people to passalong a marketing message voluntarilyViral promotions may take the form of video clips, interactive Flash games,advergames, eBooks, images, or even textmessages. The basic form of viral
2
 
HISTORY OF VIRAL MARKETING:-HISTORY OF VIRAL MARKETING:-
 Term introduced by Harvard Business SchoolProfessor
 Jeffery Rayport 
in December 1996.
 Douglas
 
Rushkoff 
in his book
Media Virus.
It is alsonamed
viral
it spreads like a virus. Viral marketingdepends ona high pass-along rate from person to person.If a largepercentage of recipients forward somethingto a large
3
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...