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Search Engine Optimization Guide for Beginners - Title Tag
Search Engine Optimization is a topic that confounds beginners and advance webdesigners alike. Even after been around for so many years, a lot of web designers are stillclueless about various factors affecting a website's Google rankings. Here is basicinformation on a very important aspect of 
Search Engine Optimization
:
Title tag.
Title Tag is one of the most crucial factors in achieving high search engine rankingsespecially in Google. Title tag plays an important role in usability of a website; therefore,search engines have placed so many premiums on this oft forgotten element of awebpage. Many times placing the right title tags of your website pages can often generatequick and appreciable differences to your rankings on Google and other search engines.Moreover, because the text in the title tag is what appears in the Anchor text on the searchengine results pages (SERPs), changing them may result in more traffic to your site.According to w3c:“The <title> tag defines the title of the document.The title element is required in all HTML/XHTML documents.The title element:-defines a title in the browser toolbar -provides a title for the page when it is added to favorites.-displays a title for the page in search-engine results.”So, it's the
Title of the document
. That gives pretty good indication about the value of this tag.Most of the times in website pages, a title tag has “
Untitled
” in it as text. That's almostcriminal! This kind of title gives neither the user nor the search engines any idea of whatthe page is about. It's not difficult to imagine that such pages will very rarely attain anykind of top rankings in Google and other search engines for any of its keywords.The number one rule while creating title tag for your website pages is – Title tags should be unique, accurate and relevant. The <title> tag should be placed within the <head> tagof a website page. Also, you should create a unique title for each page on your site, whichhelps Google know how the page is different from the others on your site. Avoid sametitle tags throughout the site. It will confuse the search engines and it may harm your website's prospects on search engine results pages.The title for your website's homepage can have the name of your website or companyname. It should include other important information like you services, products and thelocation of the business or where your services are offered.Make a title that clearly showcases the topic of the webpage content. You should strictly
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