Flexibility of client context for IBM Software Group

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IBM Software Group

Lotus 201

The IBM Lotus Collaboration Strategy

Empowering People

IBM Software Group

Effective organizations pursueflexibility in the way people work…anytime, anywhereThe agile business is connected,responsive and embraces changeThe responsive enterpriseleverages new technologies to getaccess to opportunitiesInnovators treat innovation as keyto competitive advantage

Business pressures accelerate

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How do we respond to changes inthe business environment?

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How do we leverage changes in theworkplace and how people work?

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How do we incorporate technologychanges into our business?

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How do we promote innovation?

IBM Software Group

Old BeliefNew Reality

Quotes derived from published sources

“We will fight our battles not on the low road tocommoditization, but on the high road of innovation.”— Howard Stringer, Chairman & CEO, Sony“Constant reinvention and collaboration is thecentral necessity at GE…. We’re all just a momentaway from commodity hell.”— Jeffrey Immelt, Chairman and CEO, GE“Innovation is an omnipresent driver for growth.”.— Erkki Liikanen, EU Commissioner for Enterprise

750 CEOs cited

collaborative innovation

as the most important competitive advantage they must cultivate

Innovation meansdeveloping newproducts andservicesInnovation is toocriticaland proprietary toinvolve outsidersCollaboration can bedriven from the top

Innovation PoV – IBM’s CEO Survey

Innovation meansdeveloping better ideas and offeringsfaster Externalcollaboration isindispensableCollaborationhappens at all levelsof the organization

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