\u2160. \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \ube0c\ub79c\ub4dc \uad00\ub9ac
\u2161. \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc2dc\ub300 - \uae30\uc5c5 \ube0c\ub79c\ub4dc \uad00\ub9ac\uc758 \uc0c8\ub85c\uc6b4 \uc6d0\uce59
\u2162. \uc9c4\uc815\uc131\uacfc \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c \uc18c\ube44\uc790\ub97c \ub300\ud558\ub77c

\ud2b8\uc704\ud130, \ube14\ub85c\uadf8, \uc720\ud22c\ube0c \ub4f1 \ub2e4\uc591\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \ud655\uc0b0\uc740 \uc815\ubcf4\uc758 \uc790\uc720\ub85c\uc6b4 \ud750\ub984\uc744 \ucd09\uc9c4\ud55c\ub2e4. \uc774 \ub294 \uc18c\ube44\uc790 \uc9d1\ub2e8\uc758 \ud30c\uc6cc\uac00 \uc815\ubcf4\uc758 \uc2b5\ub4dd, \ud615\uc131, \ud655\uc0b0 \uce21\uba74\uc5d0\uc11c \ud06c\uac8c \ud5a5\uc0c1\ub428\uc744 \uc758\ubbf8\ud55c\ub2e4. \uc989, \uad8c\ub825\uc758 \uc911\uc2ec\uc774 \uc810\ucc28 \uae30\uc5c5\uc5d0\uac8c\uc11c \uc18c\ube44\uc790\ub85c \uc774\ub3d9\ud558\uace0 \uc788\ub294 \uac83\uc774\ub2e4. \ub530\ub77c\uc11c \uc18c\ube44\uc790\uc640 \uae30\uc5c5\uac04 \uad00\uacc4\uc758 \uadfc\ubcf8\uc801 \ubcc0\ud654\uc5d0 \uae30\uc5c5\uc774 \uc5b4\ub5bb\uac8c \ubc14\ub77c\ubcf4\uace0 \ub300\uc751\ud558\ub294 \uc9c0\uac00 \uc911\uc694\ud574\uc84c\ub2e4. \uc18c\ube44\uc790\ub294 \uc815\ubcf4\ub97c \uc18c\ube44\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \uae30\uc5c5\uc744 \ub458\ub7ec\uc2fc \uc815\ubcf4 \uc774\ud574 \uad00\uacc4\uc790(Stake Holder)\ub85c \uae09\ubd80\uc0c1\ud588\ub2e4. \uc774\ub7ec\ud55c \ub514\uc9c0\ud138 \uc18c\ube44\uc790\uc758 \ub4f1\uc7a5 \uc740 \uae30\uc5c5 \uacbd\uc601 \ud65c\ub3d9\uc758 \uc5b4\ub290 \ud55c \uacf3\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc0ac\uac74\uc774 \uc77c\ubd80\ubd84\uc5d0\ub9cc \uad6d\ud55c\ub418\ub294 \uac83\uc774 \uc544\ub2cc \uc21c\uc2dd\uac04\uc5d0 \uae30\uc5c5\uc774\ub098 \ube0c\ub79c\ub4dc\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uac8c \ub428\uc744 \uc758\ubbf8\ud55c\ub2e4. \uc774\ub294 \uae30\uc5c5 \ube0c\ub79c\ub4dc \uad00\ub9ac\uc5d0 \ub9ce\uc740 \uc601\ud5a5\uc744 \uc8fc\uac8c \ub418\uc5b4 \uc55e\uc73c\ub85c \uc774\ub4e4 \uc18c\ube44\uc790\uc640\uc758 \uad00\uacc4\ub97c \uc5b4\ub5bb\uac8c \ud615\uc131\ud558\uace0 \ubc1c\uc804\ud574 \ub098\uac00\ub290\ub0d0\uac00 \uae30\uc5c5 \ube0c\ub79c\ub4dc \uac00\uce58 \uc81c\uace0 \ucc28\uc6d0 \uc5d0\uc11c \ud575\uc2ec \uc694\uc778\uc73c\ub85c \uc790\ub9ac\uc7a1\uac8c \ub420 \uac83\uc774\ub2e4. \uae30\uc5c5\uc774 \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub300\uc751\ud558\uace0 \uae30\uc5c5 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ub192\uc5ec \ub098\uac00\uae30 \uc704\ud574\uc11c\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \uc57c\uae30\ud558\ub294 \uc0ac\ud68c\uc640 \uc18c\ube44\uc790 \uce21\uba74\uc758 \ubcc0\ud654\ub97c \uae4a\uc774 \uc774\ud574\ud558 \uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uae30\uc874\uc758 \ube0c\ub79c\ub4dc \uad00\ub9ac \ubc29\uc2dd\uc5d0 \ub300\ud55c \ubcc0\ud654\uac00 \ud544\uc694\ud558\ub2e4. \uc0c8\ub85c\uc6b4 \ubbf8\ub514\uc5b4 \ud658\uacbd\uc774 \uc57c\uae30\ud558 \ub294 \ubcc0\ud654\uc5d0 \uae30\uc5c5\uc774 \uc5b4\ub5a0\ud55c \uc0c8\ub85c\uc6b4 \uc2dc\uac01\uc73c\ub85c \uc18c\ube44\uc790\ub97c \ubc14\ub77c\ubcf4\uace0 \ub300\uc751\ud574\uc57c \ud560 \uac83\uc778\uc9c0\uc5d0 \ub300\ud55c \uc2dc\uc0ac\uc810 \uc744 \ub3c4\ucd9c\ud574 \ubcf8\ub2e4. \u25a0

\uc8fc\uc694 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc218\ub2e8\uc73c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\ub2e4.

\uae30\uc5c5\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uc11c\ub294 \ubc29\ubc95\uc740 \uc2dc\ub300\uc758 \ud750\ub984\uacfc \ud568\uaed8 \ubcc0\ud654\ud574 \uc654\ub2e4. \ucd5c\uadfc \uc0c1\ud638 \uc131\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4(Social Media)\uc758 \ud65c\uc131\ud654\uc640 \uc774\ub85c \uc778\ud55c \ub514\uc9c0\ud138\ud654\uc758 \uae09\uc18d\ud55c \uc9c4\ud589\uc740 \uae30\uc5c5 \uc81c\ubc18 \ud65c\ub3d9\uc5d0 \uc788\uc5b4 \ub9ce\uc740 \ubcc0\ud654\ub97c \uc8fc\uace0 \uc788\ub2e4. \uad6d\ub0b4\uc758 \uacbd\uc6b0 \ub514\uc9c0\ud138 \ud750\ub984\uc744 \uc8fc\ub3c4\ud558\ub294 \uc774\ub3d9\ud1b5\uc2e0\uae30\uae30, \uc778\ud130\ub137\uc11c\ube44\uc2a4, \ub137\ubd81 \ub4f1\uc774 \uc5ec\ub7ec \uc5f0\uad6c\uae30\uad00 \uc120\uc815 \ud788\ud2b8 \uc0c1\ud488\uc5d0 \ub2e4\uc218 \ud3ec\ud568\ub418\uc5c8\uace0, \uc774\ub97c \uadfc\uac04\uc73c\ub85c \ub514\uc9c0\ud138 \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c\uc774 \uc77c\uc0c1\ud654\ub418\uace0 \uc788\ub2e4. \ubbf8\uad6d\uc5d0\uc11c\ub294 \ud398\uc774\uc2a4\ubd81(Facebook), \ud2b8\uc704\ud130(Twitter), \ub9c8\uc774\uc2a4\ud398\uc774\uc2a4(MySpace), \uc720\ud22c \ube0c(YouTube) \ub4f1\uacfc \uac19\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574\uc11c \uc18c\ube44\uc790\ub4e4\uc774 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uacfc \ucd5c\uc2e0 \uae30\uc220 \ubc0f \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ud65c\ubc1c\ud788 \uc758\uacac\uc744 \uc8fc\uace0\ubc1b\uace0 \uc788\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc911\uc5d0\uc11c\ub3c4 \ucd5c\uadfc \uac00\uc7a5 \uc8fc\ubaa9\uc744 \ub9ce\uc774 \ubc1b\uace0 \uc788\ub294 \ud2b8\uc704\ud130\ub294 2006\ub144 \uc2dc\ud5d8 \uc11c\ube44\uc2a4\ub85c \ucd9c\ubc1c\ud574 AC Neilsen \uae30\uc900\uc73c \ub85c 2008\ub144 2\uc6d4 47\ub9cc \uba85, 2009\ub144 2\uc6d4 700\ub9cc \uba85, 6\uc6d4 4,450 \ub9cc \uba85 \ub4f1 \uae30\ud558\uae09\uc218\uc801\uc73c \ub85c \uc99d\uac00\ud558\uc5ec 3\ub144 \ub9cc\uc5d0 \uc804\uc138\uacc4\uc801\uc73c\ub85c \uc774\ubbf8 5\ucc9c\ub9cc \uba85\uc758 \uc0ac\uc6a9\uc790\ub97c \ub118\uc5b4 \uc8fc\uc694 \ucee4\ubba4\ub2c8\ucf00 \uc774\uc158 \uc218\ub2e8\uc73c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\ub2e4.

\uc774\ucc98\ub7fc \uc18c\uc15c \ubbf8\ub514\uc5b4\ub294 \uc2a4\ub9c8\ud2b8\ud3f0\uc774\ub098 \ub137\ubd81 \ub4f1\uacfc \uac19\uc740 \uac1c\uc778 \uc774\ub3d9(Mobile)\ud1b5\uc2e0 \uae30 \uae30\uc640 \uacb0\ud569\ud558\uc5ec \uac70\ub300\ud55c \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \uc77c\uc73c\ud0a4\uba70 \ubb38\ud654\uc758 \ubcc0\ud601\uc744 \uc57c\uae30\ud558\uace0 \uc788\ub2e4. \uadf8\uc5d0 \ub530\ub77c \uae30\uc5c5\uc774 \uae30\uc874\uc758 \uc18c\ube44\uc790 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uad00\uc810\uc5d0\uc11c \uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \ud750\ub984\uc5d0 \uc5b4\ub5bb\uac8c \uadf8\ub9ac\uace0 \uc5bc\ub9c8\ub098 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud574 \ub098\uac00\ub290\ub0d0\uac00 \uc911\uc694\ud55c \uc774\uc288\ub85c \ubd80\uac01\ub418\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \ub300\uc751\ud558\uc5ec \uae30\uc5c5\ub4e4\uc740 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc774\ub098 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uc2dc\ub300\uc758 \ud750\ub984\uc5d0 \ub3d9\ucc38\ud558\uace0 \uadf8 \uc18d\uc5d0\uc11c \ucc28\ubcc4\ud654 \ub178\ub825\uc744 \ud558\uace0 \uc788\ub2e4. \uc791\ub144 \ud3ec\ub4dc\uc790\ub3d9\ucc28\uac00 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc804\ub2f4 \ubd80\uc11c\ub97c \ub9cc\ub4e4\uc5b4 \uc2e4\uc2dc\uac04 \uace0\uac1d \ub300\uc751 \uccb4\uc81c\ub97c \uac16\ucd98 \uac83\ub3c4 \uc774\ub7ec\ud55c \ub178\ub825\uc758 \uc77c\ud658\uc774\ub77c \ud560 \uc218 \uc788\ub2e4. \uc804\uc790\uc81c\ud488 \uc591\ud310\uc5c5\uccb4\ub85c \uc720

\uba85\ud55c \ubca0\uc2a4\ud2b8\ubc14\uc774(Bestbuy)\ub294 \uae08\ub144 \uc5ec\ub984 \ubbf8\ub124\uc18c\ud0c0\uc8fc \ubcf8\uc0ac\uc758 \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790 \ucc44\uc6a9 \uacf5 \uace0\uc5d0 2\ub144 \uc774\uc0c1\uc758 \uc18c\uc15c \ub9c8\ucf00\ud305 \uacbd\ud5d8\uacfc 250\uba85 \uc774\uc0c1\uc758 \ud2b8\uc704\ud130 \ucd94\uc885\uc790(follower)\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc5b4\uc57c \ud55c\ub2e4\ub294 \uc810\uc744 \uc9c0\uc6d0 \uc790\uaca9

\uae30\uc5c5\uc804\ub7b5 \uc2e4\ud589\uc758
\uc8fc\uc694\ud55c \ud234\ub85c\uc11c \uc801\uadf9
\ud65c\uc6a9\ud558\uace0 \uc788\ub2e4.

\ub41c \ubc14 \uc788\ub2e4. \uc0ac\uc6b0\uc2a4\uc6e8\uc2a4\ud2b8 \ud56d\uacf5(Southwest Airline)\uc740 \ube14\ub85c\uadf8\uc640 \ud2b8\uc704\ud130\ub85c \uace0\uac1d \ubd88\ub9cc \uc5d0 \uc989\uc2dc \ub300\uc751\ud560 \uc218 \uc788\ub294 \uc2dc\uc2a4\ud15c\uc744 \uac16\ucd94\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc73c\ub85c \uc0ac\uc6b0\uc2a4\uc6e8\uc2a4\ud2b8\ub294 \uc5c5 \uacc4 \ucd5c\uc800 \uc218\uc900\uc758 \uace0\uac1d\ubd88\ub9cc \ubbfc\uc6d0 \uc811\uc218\uc728\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\ub2e4.

\uc774\ucc98\ub7fc \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uace0\uac1d\uacfc\uc758 \uc30d\ubc29\ud5a5 \uc758\uc0ac \uc18c\ud1b5(Two-way Communications)\uc758 \ucc44\ub110\ub85c\uc11c \ubc14\ub77c\ubcf4\uace0 \uc774\ub97c \uae30\uc5c5 \uc804\ub7b5 \uc2e4\ud589\uc758 \uc8fc\uc694\ud55c \ud234(Tool)\ub85c \uc11c \uc801\uadf9 \ud65c\uc6a9\ud558\uace0 \uc788\ub2e4. \ud2b9\ud788 \ubbf8\uad6d\uc5d0\uc11c\ub294 \uc55e\uc11c \uc5b8\uae09\ud55c \ub9ce\uc740 \uc720\uc218\uc758 \uae30\uc5c5\ub4e4\uc740 \ubb3c\ub860 \uad6c\uba4d\uac00\uac8c \uc218\uc900\uc758 \uc790\uc601\uc5c5\uc790\ub4e4\uae4c\uc9c0 \uc790\uc2e0\ub4e4\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc774\uc6a9\ud558\uace0 \uc788 \ub2e4. \uc774\uc5d0 \ubc18\ud558\uc5ec \ub9ce\uc740 \ud55c\uad6d \uae30\uc5c5\ub4e4\uc740 \uc774\ub7f0 \ubcc0\ud654\uc5d0 \uc0c1\ub300\uc801\uc73c\ub85c \ub454\uac10\ud558\uac8c \ubc18\uc751\ud558\uace0 \uc788 \ub2e4. \uc774\ub294 \uc544\uc9c1\ub3c4 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc804\ud1b5\uc801\uc778 \ubbf8\ub514\uc5b4 \ud328\ub7ec\ub2e4\uc784\uc744 \uc720\uc9c0\ud55c \ucc44 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac00 \uc57c\uae30\ud558\ub294 \ud070 \ubcc0\ud654\uc758 \ud750\ub984\uc5d0 \uc8fc\ubaa9\ud558\uae30 \ubcf4\ub2e4\ub294 \uc5ec\ub7ec \ub9e4\uccb4 \uc911\uc758 \ud558\ub098\ub85c\ub9cc \ubc14\ub77c\ubcf4\uace0 \uc788\ub294 \ub370 \uae30\uc778\ud55c\ub2e4. \uae30\uc5c5\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \uae30\uc874\uc758 \ub9e4\uccb4\uac00 \uac00\uc9c0\ub294 \ud2b9\uc131\uc744 \ub118\uc5b4 \uc0c8\ub85c\uc6b4 \uc815\ubcf4\ub97c \ucc3e\uc544 \ub2e4\ub2c8\uace0 \uc2a4\uc2a4\ub85c \uc0c8\ub85c\uc6b4 \uc815\ubcf4\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc0dd\uc0b0\ud558\ub294 \u2018\uc0ac\ud68c\uc801 \ubbf8\ub514\uc5b4\u2019\ub77c \ub294 \ubcf8\uc9c8\uc801 \ud2b9\uc131\uc744 \uc774\ud574\ud574\uc57c \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ub354 \uc798 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4.

\ubcf8\uace0\uc5d0\uc11c\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \uc815\uc758\uc640 \uc774\uac83\uc774 \uc5b4\ub5bb\uac8c \ubc1c\uc804\ub418\uc5b4 \uc654\ub294 \uc9c0, \uc18c\ube44\uc790 \uce21\uba74 \uc5d0\uc11c\ub294 \uc5b4\ub5a0\ud55c \ubcc0\ud654\uac00 \uc624\uace0 \uc788\uace0 \uc774\uac83\uc774 \uae30\uc5c5\uc5d0 \uc8fc\ub294 \uc601\ud5a5\uc740 \ubb34\uc5c7\uc778 \uc9c0 \uc81c\uc2dc\ud558\uace0\uc790 \ud55c\ub2e4. \uc544\uc6b8\ub7ec \uc815\ubcf4\uc758 \uc2b5\ub4dd, \ud655\uc0b0, \ud615\uc131\uc758 \uc8fc\uccb4\ub85c \ubd80\uac01\ub41c \uc18c\ube44\uc790 \uc9d1\ub2e8\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub300\uc751\ud558\uc5ec \uae30\uc5c5\uc774 \uc5b4\ub5bb\uac8c \uad00\uacc4\ub97c \ud615\uc131\ud574\uc57c \ud558\ub294 \uc9c0, \uc62c\ubc14\ub85c \uad00\uacc4 \ud615\uc131\uc744 \ud558\uae30 \uc704\ud574\uc11c \ub294 \uae30\uc5c5 \ube0c\ub79c\ub4dc \uad00\uc810\uc5d0\uc11c \uc5b4\ub5a0\ud55c \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc73c\ub85c \uc18c\ube44\uc790\ub97c \ubc14\ub77c\ubd10\uc57c \ud558\ub294 \uc9c0 \uc870\ub9dd\ud574 \ubcf8\ub2e4.

\uc704\ud0a4\ud53c\ub514\uc544(Wikipedia)\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc0ac\ub78c\ub4e4\uc758 \uc758\uacac, \uc0dd\uac01, \uacbd\ud5d8, \uad00\uc810 \ub4e4\uc744 \uc11c \ub85c \uacf5\uc720\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\ub294 \uc628\ub77c\uc778 \ub3c4\uad6c\ub098 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc815\uc758\ud558\uace0 \uc788\ub2e4. \ud615\ud0dc\ub294 \ubb38\uc790 (Text), \uc774\ubbf8\uc9c0, \uc624\ub514\uc624, \ube44\ub514\uc624 \ub4f1\uc73c\ub85c \ub2e4\uc591\ud558\uba70 \uc778\uae30\uc788\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud615\uc2dd\uc740 \ube14\ub85c