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Paper developed in collaboration with Kwiqq,Social Networking Software and Midnight,Media ConsultancyKwiqq: +44 (0) 1273 704787 |info@kwiqq.com Midnight: +44 (0) 870 0844144 |enquiries@midnight.co.uk 
May 2009
. Noncommercial creative commons licence: You can copy,distribute, display, and perform our work - and derivative works basedupon it - but for non-commercial purposes only. For commercial purposeplease contact Raj Anand onraj.anand@kwiqq.com
Kwiqq - Midnight
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Growing your socialnetwork for digitalmarketing enthusiasts
The white paper is for 
marketers
interested in
digital marketing
and growing their brand’ssocial network. The paper contains real casestudies of 
successful social networks
, whichgives you a perspective of how others did it.
Categories
Import Data
3
Export Data
6
Building external Applications

9
Building API
3
s
12
Tips for growing online social network
15
Learn how sites like Facebook, Twitter,
 
MySpace, YouTube, Flixster, RockYou, Slide
 
and Plaxo grew their Social Networks
 
Introduction
Background
Growing a social network without anexisting user base can be difficult. Thisdocument looks at how significantgrowth was achieved by existingsocial networks. including
F
acebook,Twitter, MySpace, YouTube, Flixster,RockYou, Slide and Plaxo. Thedocument discusses how these tacticscan be implemented to the benefit of new social networks.
Is this paper for me?
This document is aimed at marketerswith an interest in digital media andonline communities.The paper is also useful for technologists who want to understandthe implications of online applicationson their business.A jargon buster is provided on page17 to explain any technical languageused.Source:Khalid Almasoud
What can I expect from this paper?
growth
Social Networking Software-Media Consultancy
 
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Import Data
MySpace and Facebook are good examples of sites that allow users to buildapplications and bring their own information from other websites. This allowsthese websites to constantly grow and evolve according to the changingdemands of their users.
Social Networking Software-Media Consultancy
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