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T
HE
S
TORY OF
S
OCIAL
I
NNOVATION
 
NTERVIEWS WITH 
OCIAL
NTREPRENEURS 
 
First published in the “Social Innovation” columnin
The Stanford Daily 
, Volume 227January 2005 – June 2005
Interviews and Articles byLija McHugh and Adam R. Stone
 
T
HE
S
TORY OF
S
OCIAL
I
NNOVATION
 
2
T
ABLE OF
C
ONTENTS
 
P
ART
1:
 
I
NTERVIEWS
 
I.
 A Job is Just the Beginning 
An Interview with Elliott Brown, Founder of Springboard Forward .......................................................................... 3II.
The Power of New Ideas
A Guest Column by David Bornstein, Author of 
How To Change the World 
........................................................... 5III.
Finding the Next Social Entrepreneur 
 An Interview with Bill Drayton, Founder of Ashoka .................................................................................................. 8IV.
Counting the Invisible People of Brazil 
An Interview with Melanie Edwards of MobileMedia .............................................................................................. 13V.
Is Compassionate Capitalism the Cure
An Interview with Daivd Green, Founder of Project Impact ................................................................................... 16VI.
Making Globalization Work for the Poor 
An Interview with Paul Rice, Founder of TransFair USA ....................................................................................... 19VII.
WITNESSing Human Rights
An Interview with Gillian Caldwell, Director of WITNESS ...................................................................................... 22VIII.
From Stanford Engineering to Social Innovation
An Interview with Martin Fsicher, Founder of ApproTEC ....................................................................................... 25
P
ART
2:
 
A
RTICLES
 
I.
New Ideas for Social Change
 An Introduction to Social Innovation ...................................................................................................................... 28II.
 An Education with a Mission
Social Innovation at Stanford ................................................................................................................................. 30III.
Good Intentions and Good Results
Looking Beyond the Nonprofit / For-Profit Divide .................................................................................................. 32IV.
Injustice, Action, and social Change
Our Three Favorite NGOs ..................................................................................................................................... 34V.
The End of Social Innovation
A Retrospective on Social Innovation .................................................................................................................... 37
All interviews and articles by Lija McHugh and Adam R. Stone.© 2005 by
The Stanford Daily 
 
NTERVIEWS WITH 
OCIAL
NTREPRENEURS 
 
3
P
ART
1:
 
I
NTERVIEWS
 I.
 A Job is Just the Beginning 
An Interview with Elliott Brown, Founder of Springboard Forward
First appeared in
The Stanford Daily 
, 1/11/2005
This week, we interview Elliott Brown, Class of ’89, and founder of Springboard Forward, a non-profit career development organization. Springboard Forward provides skills development and job coaching for low-wage workers. Based inMountain View, Springboard works with employers to provide their low-wage employees with the skills and confidence toadvance their careers.Elliott Brown won an Ashoka Fellowship in 2004, a prestigious award for top social entrepreneurs and a “Social Capitalist  Award” in the Jan. 2005 issue of Fast Company.
The Daily
: Springboard Forward takes a unique approach to helping the economically disadvantaged. What is theidea behind its model? 
Elliott Brown
: If you look at the system of services and opportunities available for people in low-income communities, it isobvious that this system is broken.There are services to help people who are unemployed and poor to find jobs. But there is another 50 percent who areemployed and poor, and there is almost nothing available in terms of services and opportunities for that group of people.If you don’t focus on what is next for these employees, all you’re doing is moving people from being unemployed and poor to working and poor. It creates a lack of hope. Springboard aims to change that feeling of hopelessness through skilldevelopment and job coaching.
The Daily
: Springboard is hired by employers to work with their employees. What does Springboard offer thebusinesses it works with? 
Elliott Brown
: When you translate the problem of hopelessness to the business side, that lack of hope creates aworkforce that lacks engagement creating high turnover, low retention, and poor customer service. If people don’t want tobe there, it’s going to show.
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