Is the concept/content appealing, is it clearly articulated by the material? Does theapproach to the concept/content show originality? Have you seen this before and if so, isit being handled any differently here.
What is the main theme being explored by the material? Is it clear? Is there more thanone theme? Are they identifiable? How does/do the theme/s effect the story and viceversa?
Whose story is it? What is the journey of the central character? Is the main characterdriving the plot? What functions do characters serve within the story? Are their actionsbelievable/predictable?
Past/Present/Future – how does the period effect and/or inform the story? Does theperiod setting reflect the social mores of the time and is this reflected in the actions ofthe characters?
Location of Script
Where does the story take place? How does the location effect and/or inform the story.Does the story reflect the culture of the place in which it is set, is this reflected in theactions of the characters?
How are set-up, development and resolution handled? What is driving the story? Are wesufficiently engage in the story? Is it predictable? What do you think of the choices thewriter has made? What are the consequences of these choices? Do these choices effectthe pace of the story? Are there sub-plots, and if so, do they integrate well with the mainstory, and serve to emphasize or deflate the themes of the story?
Is there conflict in the story? Where does that conflict exist? What is the relevance of thisconflict to the journey of the characters? Are characters facing significant challenges andsetbacks to their goal/s?
Does each character
s dialogue feel distinct and believable? What is the balancebetween information that is conveyed through dialogue as opposed to visually?
Does the material have a strong sense of the visual? Does the visual style inform thestory? How much, if any, of the story is told visually?
Are there any elements of the material, which might significantly affect its cost toproduce.