Apolicy promulgatedy SFOTgenerally rohibitshe distributionofadvertising,lyers,orother written materialsonthe fairgrounds.(ld.al13,lJfl77,81).Instead, ndividualsandorganizations ishing o engagensuchactivitiesare equired o rentexhibit spacerom SFOTandconfine hoseactivities o theirallottedspace.Id.at 13,u82).Prospective xhibitors ndsponsorsmust submit an applicationo SFOT,which evaluatesheapplicationbasedonvariousactors,includinghe uniqueness f theexhibit, heypeofproduct,he ypeof service,ducationalalue,andappropriatenessor afamily audience.Id.at 14,lfl86-87). Onceheapplications approvedby SFOT,heexhibitormustsignawrittencontractgreeingocomplywith certainExhibitorRulesandRegulations.Id.at 14,l90).ExhibitorRule9provideshathe"[d]istribution,ampling,promotingofproductsoutsideofthe contractedooth/spaceasdefinedbySFOT)s strictlyprohibited."Id.at 14,fl 9l).SFOToffersseveralustificationsorRule9 andtsgeneralolicyprohibiting he distributionofwrittenmaterialsn thefairgrounds,whichthepartiescollectivelyrefero ashe"LiteratureDistributionRestriction,"ncluding:
.the needo maintainhe orderlymovementofthe crowdgiventhe argenumberof exhibitorsandpersonsattendinghe StateFair;.SFOT'sinterestinprotectingfairgoersfrom deceptiveandmisleadingspeech;.SFOT'snterest nprotecting fairgoersfromharassmentandundueannoyance;and.protectingSFOT'sfinancial interestsand therights ofexhibitors whopayfor the abilitytodistributewrittenmaterials.(Id.at16-17,lI I 1). Over theyears,SFOThaseasedexhibitspaceomany differentreligiousorganizations,whichare thenpermittedto distributeliterature tofairgoers fromtheir assignedbooths.Id.at l5-16,1T'1101-104).
Case 3:06-cv-01823-BD Document 115 Filed 09/16/2009 Page 2 of 11
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