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SEO Case Study - Hays

SEO Case Study - Hays

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Published by bigmouthmedia
The highly competitive nature of the recruitment sector is a challenge for any job site, so having recognised the need to improve their online presence, Hays.com approached bigmouthmedia with a view to securing an online advantage over their competitors.

With the credit crunch just starting to make its presence felt, it was imperative that Hays.com had as much online visibility as possible in order to secure its place at the forefront of the UK recruitment market.
The highly competitive nature of the recruitment sector is a challenge for any job site, so having recognised the need to improve their online presence, Hays.com approached bigmouthmedia with a view to securing an online advantage over their competitors.

With the credit crunch just starting to make its presence felt, it was imperative that Hays.com had as much online visibility as possible in order to secure its place at the forefront of the UK recruitment market.

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Published by: bigmouthmedia on Sep 30, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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Objectives
 The highly competitive nature of the recruitment sector is a challenge for any job site, sohaving recognised the need to improve their online presence, Hays.com approachedbigmouthmedia in late 2007 with a view to securing an online advantage over competitorsincluding Monster and TotalJobs.With the credit crunch just starting to make its presence felt, it was imperative that Hays.comhad as much online visibility as possible in order to secure its place at the forefront of the UK recruitment market. The main campaign objectives were:Improve search engine rankingsIncrease online brand awarenessIncrease online job applications
Our solution
Bigmouthmediaimmediately recognised that the technical limitations of the Hays.com site a huge amount of keyword research would be required alongside impact analysis aimed atAs Hay.com is split into thirty-three separate divisions, the required keyword research was ahuge undertaking. In order to move forwards with the project it was necessary to get buy-infrom each manager in each division, in itself a mammoth task. The project encompassed:Keyword research across hundreds of job categories, and many thousands of keywordsbuilding keyword rich links
Summary 
Bigmouthmedia worked  proactively with us to providetechnical, keyword and external optimisation proposals whichwe were able to implement within the business from what was a standing start. As a result we saw a substantial uplift inboth search engine rankings
Mark Newson, Head of Online Marketing
New SEO strategy places recruitment company in better positions
Case Study: SEO
Strategy focused on wide rangingkeyword research, online PR, web contentand copywriting training25% increase in position #1 keywordrankingsIncreased job applications
A global leader in specialist recruitment, placing professional candidates in permanent, temporary and interim positions.
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