BOM Unit 2: Marketing Management

Phase 1 – Semester 1 Unit Plan: Each Lesson is

70 minutes

Monday Wednesday Friday Understandings

Concepts of Marketing: Marketing Orientations: Marketing Environment
The nature of Product Consumerism
W6 marketing Selling Regulations
2-6 Mar Marketing functions Societal Technology MK: 1, 2, 3, 5, 8, 9
Marketing in different Relationships
contexts Group Activity: Role play with
Resource: Investigating a media consumers and regulating
Activity: Identification of release bodies.
alternate markets in
community
Marketing Environment Marketing Mix Marketing Mix
Regulations Product Place
W7 Social costs benefits -concept -distribution channels
9-13 Mar Ethics -lifecycle -physical distribution
-portfolio Promotion
Activity: Discussion, Price -objectives MK:4, 5, 6, 7, 8, 12
“marketing ethics are bad -objectives and tactics -methods
for business” -approaches -promotional mix
Case Study: Xbox Case Study: KrispyKreme
Market Research: Marketing Strategy
Application of Marketing Mix Research process Target marketing
W8 to Advertising Primary & Secondary data Market segmentation MK: 6, 7, 8, 10, 12
16-20 Mar Data collection methods Marketing mix
DVD: The Gruen Transfer Group Activity: Designing and
Activity: Chinese whispers acting out a TV advertisement
for a given product
Identification Critical Thinking: Ethics and social responsibility
Dreamworld target market
W9 Dream World Excursion Group Activity: ’Reading Activity: Class debate ‘freedom MK: 7, 8, 9, 10, 11,
23-27 Mar between the lines’ Creating a of choice Verse government 12
Activity: Data Collection similar tour for Dreamworld restrictions’
addressing an alternate market
W10 Extended Response to Case
30-3 Apr Revision Revision Study
Exam Conditions

Topic Technique Condition Date Due Criteria Assessed

K&U RP S&P
 BOM Unit 2: Marketing Management

Marketing Case Study ✔ ✔ ✔

Management Extended 500-600 In class on the
(MK) Response words 3rd April
Exam Conditions