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Social Media Marketing Can Be Money-Free, But Not Effort-Free- Web Design, St Pete | Seven North Web & Graphics Service
 
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 You are here:Home»web design»social media» Social Media Marketing Can Be Money-Free, But Not Effort-Free
Social Media Marketing Can Be Money-Free, But Not Effort-Free
06 September 2009 Categories:social media,st petersburg,web design, web designImage byBright Meadowvia Flickr
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You
’
ve heard of small businesses
—
and large businesses, too
—
usingsocial media campaigns to attract new customers, cultivate continuingcustomers, and build community around their product or service. And youwould like to try this yourself.That
’
s a great idea! And it
’
s a low risk idea too, since all the ingredientsare free. Free as in dollars. But not free as in time, imagination, andcommitment.Traditional marketing
—
advertising
—
and the early implementation ofthe Web
–
Web 1.0
–
was entirely a one-way flow. I put up a big sign, an
 
Social Media Marketing Can Be Money-Free, But Not Effort-Free- Web Design, St Pete | Seven North Web & Graphics Service
offer, a pitch, and the target might go buy my stuff. I talk AT you, not withyou.Social media marketing
–
 Web 2.0
–
is about establishing a conversationabout your product or service with your clients and customers. Web 2.0 isabout empowering your product or services users to cheerfully do yourmarketing for you. Not because this is easier or even necessarily cheaper(although it is). But because
your customers are better at marketing your product than you are 
. Did you absorb that last sentence? If not, read it again.Does it remind you of the advertising maxim
“
the best advertising is wordof mouth
”
?
Your customers are better at marketing your product then you are 
. Even when they are beingcritical of some aspect of it. Unmitigated praise is not believable. Andcriticism allows you to:1. Improve your product or service with advice from free consultants.2. Answer your critics directly and in public in a way that shows thatyou care, and that you are right on top of all issues concerning yourproduct.This kind of transparency can only help you.Your best competitors probably already have social media strategies. Thetime to begin your social media strategy is yesterday. If yesterday is allbooked up, start today.
 Social media continues to get a lot of attention 
— 
and justifiably so.It 
’ 
s the biggest, most complex, most dynamic change to happen in marketing since the invention of television in 1923. (In case you 
’ 
re wondering, yes, TV was invented in 1923, but it didn 
’ 
t take off in the U.S. until the early 1950s.) With all the stuff going on in Social Media, it 
’ 
s not surprising that people are making plenty of mistakes. With that in mind, we 
’ 
ve decided to compose a list of how NOT to run a Social Media 
●
 
American Housing Corporation
●
 
American Housing Remodeling
●
 
Carolina's Cleaning
●
 
Central Cafe & Organics
●
 
Dorothy Starbuck
●
 
Dr Patricia Farley
●
 
Front Porch Cafe
●
 
Grayl
’
s Hotel St Pete
●
 
Interior Motives Gallery
●
 
Joyce Lazzara Art
●
 
Lonni
’
s Cafe
●
 
Peter Pettegrew
●
 
R. Simone, Plein Air Artist
●
 
Seven North Fine Art
●
 
Southern Fields
●
 
Wyatt & Sons Consulting
Tag-O-Rama
ads
 
advertising
 
analytics
 
Business
 clearwater 
design
 
domain name
 
Facebook
 
fl
 
Florida
 
Google
 
keywords
 
LinkedIn
 
Mozilla Firefox
 
myspace
 
open source
 
pinellas
 
Saint Petersburg
 Search engine optimization 
seo
 
seost petersburg
 
sign
 
signs
 
small business
 
smm
 smmst petersburg 
social media
 
Social media marketing
 
Social network
 
storefront
 
st pete
 
st petersburg
 
tampa
 
http://sevennorthgraphics.com/web-design/social-media-marketing-can-be-money-free-but-not-effort-free (2 of 20) [9/30/2009 4:08:14 PM]
 
Social Media Marketing Can Be Money-Free, But Not Effort-Free- Web Design, St Pete | Seven North Web & Graphics Service
campaign.
●
 
Don 
’ 
t upload a corporate YouTube  video and claim you 
“ 
have a Social Media campaign.
” 
Social Media is about a conversation, not about uploading a YouTube video.
●
 
Don 
’ 
t sit on the sidelines. As 60 Second Marketer visitor Ruby Gottlieb once said,
“ 
In order to understand Social Media, you have to use Social Media.
”…
Read the whole60 Second Marketerarticle
“
How not to run a social media campaign
“
.
St Pete
’
s Seven North Web Design & Graphics Social Media-Hub Website: LeveragingWordpressfor Easy SEO and Lower Cost.
Social Media Marketing-St Pete
’
s Seven North Web Design
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