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Search Engine Optimization and Social Media Marketing Using Wordpr...etersburg, Tampa Bay, Florida | Seven North Web & Graphics Service
 
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 What is SEO?
In web design, SEO stands for
“
Search Engine Optimization
”
. Ingeneral, SEO refers to bringingmore people to your site through search engines like Google orYahoo.You can do everything necessary to get great search engine visibilityyourself without paying anybody a dime. And building a web presence inthis way (using quality content, social networking resources, and oldfashioned electronic gladhanding) gives the best and longest lastingresults. Remember, the search engines are (generally) on your side.Search engines are looking for actual humans writing original qualitycontent, and are trying to weed out robots, spammers and plagiarists.Google updates its search algorithms many times a month to do just this.Search engines love:
●
 
Sites that are updated frequently with original content
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Sites that feature often requested words or phrases in the title andfirst paragraph or two of text
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Sites with lots of incoming links from high-quality sites
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Sites whose code was built with SEO in mindSearch engines neglect:
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Static sites that are rarely updated
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Sites without quality incoming links
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Sites whose structure (like Flash, for instance) obscures the content.
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Sites which behave as if they were automated blog spam (splogs).
 What is SMM?
Wikipedia says: Social media marketing (SMM) is a form of internetmarketing which seeks to achieve branding and marketing
 
Search Engine Optimization and Social Media Marketing Using Wordpr...etersburg, Tampa Bay, Florida | Seven North Web & Graphics Service
communication goals through the participation in various social medianetworks such asMySpace,Facebook,Bebo, BOOMj,YouTube, Dailymotion, Hi5, Gather.com, social web applications (webapps) such asreddit,Digg, Stumbleupon,Flickr, iLike, Wikipedia, Squidoo, Last.fm, Twitter, Eventful, ePinions, Shopit and others as well as within 3D virtualworlds such as Second Life, ActiveWorlds, Moove and There.com. I likethis definition better:
“…
the art of leveraging the power of crowds to do your SEO for you.
”
Any small business can use Social Media Marketing to raise visibility andestablish a community of clients. It is generally free, usually lots of fun,but like any marketing effort it takes a little work. As many people see it,good SMM leads to good SEO and so on in a big virtuous circle.Here is a simple example: Make a quick video of someone demonstratingor enjoying your product, do a little quick editing with a free or onlinevideo editor, a title containing your site
’
s URL, and upload it to Youtube.Embed the video on a page or in a post on your site. Notify the world withTwitter and your favorite social network (Myspace, Facebook, etc.).Bookmark the video with your social bookmarking account (del.icio.us,Stumbleupon, etc.) Make a pdf of the containing page and upload it toScribd. Have a friend Digg it,Reddit, and the like. Repeat as necessary.
 What Is Social Media?
 Social media applications allow users post or reference media (text,pictures, video, audio) and to interact with other users. Users interact bymeans of commenting, linking, adding additional media, messaging,voting, tagging, bookmarking, engaging in gaming or some combinationof these. Here is a basic list of extremely popular social media siteseveryone is or should be familiar with:
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Twitter
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Facebook
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YouTube
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Del.icio.us
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StumbleUpon
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LinkedIn
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Flickr
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Digg
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Reddit
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Craigslist
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Yelp
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American Housing Corporation
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American Housing Remodeling
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Carolina's Cleaning
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Central Cafe & Organics
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Dorothy Starbuck
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Dr Patricia Farley
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Front Porch Cafe
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Grayl
’
s Hotel St Pete
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Interior Motives Gallery
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Joyce Lazzara Art
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Lonni
’
s Cafe
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Peter Pettegrew
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R. Simone, Plein Air Artist
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Seven North Fine Art
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Southern Fields
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Wyatt & Sons Consulting
Tag-O-Rama
ads
 
advertising
 
analytics
 
Business
 clearwater 
design
 
domain name
 
Facebook
 
fl
 
Florida
 
Google
 
keywords
 
LinkedIn
 
Mozilla Firefox
 
myspace
 
open source
 
pinellas
 
Saint Petersburg
 Search engine optimization 
seo
 
seost petersburg
 
sign
 
signs
 
small business
 
smm
 smmst petersburg 
social media
 
Social media marketing
 
Social network
 
storefront
 
st pete
 
st petersburg
 
tampa
 
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Search Engine Optimization and Social Media Marketing Using Wordpr...etersburg, Tampa Bay, Florida | Seven North Web & Graphics Service
And here is abigger listof social media/networking sites.
 Why You Should Use a Simple WordpressCMStoPower Your Site
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Wordpressis afree, open-source CMSand constantly updated for features and security.
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Hundreds of looks (viathemes) for free.
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Hundreds of extra functions (viaplugins) for free.
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No more webmasters
–
no more maintenance fees.
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Edit, add text and pictures from any one
’
s computer anywhere andanytime with your web browser
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or even your cellphone
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No needfor web design software (Dreamweaver, et al) or FTP clients.
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Easy to add video clips, audio, pictures, graphics, etc.
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Any user can, with 90 minutes or less of easy instruction, take totalcontrol.
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Vastly superiorSearch Engine Optimizationbuilt into the structure(Google loves dynamic blog-architecture sites)
–
people can find youeasily and incidentally.
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Menus, archives, hierarchal page organization and search are all builtin.
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Discussion-participation (comments), RSS feeds, blogroll and linksare automated
–
make your site interesting and encouragecommunity-building and frequent visits to your site.
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Huge user-base forcommunity-based support.If at some later date you decide to graduate to a full fledged CMS likeDrupal or Joomla, you will be ready by virtue of your experience withWordpress to take full advantage of those more complex and capableapplications
’
features.
tampa bay
 
tools
 
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Twitter
 
webdesign
 
web design
 
Web Design and Development
 
web designer
 
Weblogs
 
Web search engine
 
Website
 
wordpress
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Establish A Consistent Social Media Presence
 Web Design With Wordpress for SocialMedia Success in St Petersburg,Tampa Bay,Florida
Establish A Consistent Social Media Presence
Seven North Web & Graphics
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