What is Fandom?
According to Wikipedia,
(from the noun fan and the affix -dom, as in kingdom, freedom, etc.) is a term used torefer to a subculture composed of fans characterized by a feeling of affinity and camaraderie with others who share acommon interest. Fans are typicallyinterested in even the minor details of the object(s) of their fandom and spend asignificant portion of their time and energy involved with their interest, often as a part of a social network with particularpractices (a fandom); this is what differentiates "fannish" (fandom-affiliated) fans from those with only a casual interest.
Why Build A Fandom?
There are many benefits to building Fandom, especially if you are a marketer. Here are some of the key ones:
Fans acquired are kept and accumulated over time. You need not re-advertise to reach them
You can share with fans about brand values, promotions, feedback and information
Fans form a special group of consumers who explicitly say they want to interact with you!
Fans can become strong advocates and customers of your brand, products and services
Where do I begin?
With Facebook, acquiring and defining fans has been made easy with FacebookPages. What this eBook hopes to dois to guide you in building Fandom through your own FacebookPage, which will function as a destination point for fansof your products and services.