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Geomarketing aplicado al buzoneo segmentado

Geomarketing aplicado al buzoneo segmentado

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Published by Guillermo
El presente documento tiene por objeto presentar la metodología de análisis de clientes aplicada a la segmentación y optimización de buzoneo. Presenta y describe técnicas geoestadísticas, geocodificación de clientes, explotación de datos sociodemográficos, modelización de demanda, cuota de cliente, cuota geográfica de mercado.

El presente documento tiene por objeto presentar la metodología de análisis de clientes aplicada a la segmentación y optimización de buzoneo. Presenta y describe técnicas geoestadísticas, geocodificación de clientes, explotación de datos sociodemográficos, modelización de demanda, cuota de cliente, cuota geográfica de mercado.

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Published by: Guillermo on Oct 01, 2009
Copyright:Attribution Non-commercial No-derivs

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04/05/2013

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