basic user friendly cell phone models and plans/schemes which is a contradiction in the industryas most of the industry players are busy capturing the diametrically opposite market segmentwho are actually capturing urban and upper segment. We understand Reliance Mobile is alsooffering a range of handsets specially designed to reach all economic classes at very reasonable price. This today, makes the telecommunications industry in India have a revolution in the waynation communicates and the networks which has brought in a new way of life style in India.Reliance Communications has made huge investments on the IT infrastructure by laying opticalfibers over 60,000 kilometers of a pan-India fiber optic backbone covering nearly 450,000villages and 77million subscribers by penetrating into the untouched market segment which has ahigh growth potential in the recent times.Reliance Communications has a reliable, high-capacity, integrated, and convergent digitalnetwork. It is capable of delivering a range of services spanning the entire information andcommunication value chain, including infrastructure and service for business as well as theindividuals. Apart from the enormous investment made into the IT infrastructure on which thewhole business process of Reliance Mobile is dependent upon there has been other InformationSystem on which the process is dependent upon such as Traffic Monitoring, Connection FraudManagement system, Management of billing systems, etc.
Mintzberg Classification :
According to Mintzberg`s classification
Reliance Mobile belongs to the
as it is the combination of multiple machines and bureaucracies producing a different product or service like the CDMA technology based service or GSMtechnology based service with different plans and schemes which are all topped by one centralcompany “Reliance Communication” which can also be termed as the headquarter of RelianceMobile.Reliance Communications along with its well established Mobile phone service also providesWireless and with wire telephone network service, Big TV(DTH), integrated enterprise solution,village public telephone, BPOs, infrastructure business
under one roof hence we can classifythis organization as Divisionalized bureaucracy under Mintzberg Classification of Organizations