[Marketing Channels at Titan]
September 9, 2009
The Titan brand architecture comprises several collection and sub−brands, each of which is aleader in its segment. Market has been split into –
Notable Brands (sub-brands) of Titan are
Titan Edge: The world's slimmest watch which stands for the philosophy of "less ismore"
Titan Raga: the feminine and sensuous accessory for today's woman
Nebula: crafted in solid 18k gold and precious stones
Several other popular collections like Heritage, Aviator, Regalia, Octane & WWFalso form a part of the Titan wardrobe
Multi-channel retailing – a concept pioneered by Titan in Watch Industry
Titan has pioneered the concept of specialty retailing in the watches business. Organisedretailing did not exist in the late eighties. The concept of exclusive brand stores was almostnon-existent.
In a pioneering effort
that dramatically altered industry standards, the
World of Titan (WOT) was born
.The company reaches out to its target customers through multiple channels.
through which the different products and sub-brands of Titan flows isshown in the following chart –