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Brand Identity

Brand Identity

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Published by anu ranjan
Brand Identity:The way a
company aims to
identify or
position itself; marketing management, brand strategy
Brand Identity:The way a
company aims to
identify or
position itself; marketing management, brand strategy

More info:

Categories:Business/Law, Finance
Published by: anu ranjan on Oct 02, 2009
Copyright:Attribution Non-commercial

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07/10/2013

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Brand Identity
 
 
Identity
vs.
Image
 How we see ourselves...How others see us...
Branding Strategy
 
 
Identity and Image
Identity:
 The way acompany aims toidentify or position itself 
Image:
The way thepublic perceivesthe company or itsproducts

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