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This publication is neitherendorsed by nor affiliated withthe Academy of Motion PictureArts and Sciences.
Preview the 2006 and 2007 issues.
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ContentsThe NumbersNomineesPre-Awards2008 BallotOur Best GuessPrimer on the RulesOscar Night® DinnersGreen Room
Click here to download a free high resolutioncopy of the 2008 AAPreview!
Welcome to the digital launch of The Academy Awards®Preview. We originally began publishing our clever tipsheet in 1988 on newsprint, patterned after the Racing Form. After 18 years of Oscar research and a two-yearhiatus, we came back in 2006 and 2007 with a luxury print magazine. We have now (2008) gone digital to answerthe demand to supply our facts, figures and unique take on the Oscars to media and movie fans alike.Our "little" idea to handicap the Oscars had quite a "big" impact on Academy Awards reporting. We were thefirst to quantify how much money was at stake for best picture winners, and what trends Oscar winners tended tofollow.One of the simple discoveries that emerged for us while putting together this magazine was 'positive journalisticthinking'. After all, we were Hollywood know-it-alls. We were critical and opinionated like most of our industry's journalists. Unforgiven? – a western, no chance. Anna Paquin? - too young. We made those instinctive judgmentaldecisions like everyone who knows too much about our industry. But these nominees actually won and the reasonswere positive, not negative. We trained ourselves to think and write with this in mind. It permeated our companyon all levels including our box office reporting. We were able to see the overview, to include context and to beunbiased…an unbeatable combination.Admittedly, reporting on the Academy Awards is not brain surgery, but movies are one of our nation's mostimportant exports. In today's trying global environment, American films are counted amongst our most importantambassadors. What we say and how we say it sways thinking and feeling. It is extremely important on that level.Although we give our best guess for the bottom-liners out there, this magazine is really for the 'noodlers'…forthe Academy and movie fans, who love to figure it out for themselves and feel a little bit of satisfaction when theirchoice for winner is called to the podium to accept the most sought after movie prize in the world. Have fun withour glimpses into what we imagine is really happening in Hollywood and let our trusted analysis make you theexpert on Oscar night.Happy Handicapping,Marcie Polier Swartz
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